Sales and Marketing Coordinator

Position Overview

We are currently seeking a dynamic and detail-oriented Sales and Marketing Coordinator to play a pivotal role in driving the promotional efforts, sales initiatives, sponsorship outreach, and marketing activities for a high-profile event project. This position offers an exciting opportunity to contribute to the success of a major event by identifying potential clients and partners, nurturing relationships, and executing strategic sales and marketing campaigns. The ideal candidate will work closely with the Sales and Marketing Manager to ensure seamless coordination across all promotional and sales functions, while maintaining meticulous records and supporting both digital and direct marketing strategies.

Key Responsibilities

• Prospect Research and Outreach: Conduct thorough research to identify and evaluate potential sponsors, exhibitors, participants, partners, and clients. Build and maintain comprehensive prospect and contact databases to streamline outreach efforts.
• Client and Partner Engagement: Initiate contact with prospective entities through professional channels such as email, telephone, LinkedIn, and other approved communication platforms. Present participation opportunities, sponsorship packages, and event benefits in a compelling and persuasive manner.
• Sales Follow-Up and Coordination: Track and follow up on leads, proposals, quotations, agreements, and pending decisions to ensure timely conversions. Coordinate meetings and presentations with prospective clients and partners to advance sales opportunities.
• Documentation and Reporting: Prepare and manage sales proposals, presentations, correspondence, and supporting documents with precision. Maintain accurate records of all communications, meetings, and sales activities. Update sales trackers, pipelines, forecasts, and weekly progress reports to provide real-time insights into performance.
• Cross-Functional Collaboration: Work closely with finance and project teams to ensure seamless coordination regarding quotations, invoices, contracts, and payment follow-ups. Support the achievement of sponsorship, participation, and revenue targets through proactive engagement.
• Marketing Campaign Support: Assist in the execution of marketing campaigns across social media, email, digital platforms, and direct communication channels. Contribute to the preparation of bilingual marketing content, including announcements, promotional messages, and campaign materials.
• Creative and Media Coordination: Collaborate with designers, content creators, media teams, and external suppliers to develop high-quality promotional assets. Monitor campaign performance, track inquiries, engagement metrics, and lead generation to optimize marketing strategies.
• Client and Partner Relations: Respond professionally to inquiries from participants and clients, ensuring a positive and responsive experience. Support the onboarding process for confirmed sponsors and exhibitors by collecting and delivering required materials, such as logos, content, and marketing assets, in a timely manner.
• Event Support: Provide on-site sales, marketing, sponsor, and participant support during the event to ensure smooth operations and exceptional experiences for all stakeholders. Prepare comprehensive post-campaign and post-event reports to evaluate performance and identify areas for improvement.
• Additional Duties: Perform any other sales and marketing-related tasks as required by the project, demonstrating adaptability and a commitment to achieving organizational goals.

Qualifications and Requirements

• Experience: Minimum of 1 year of relevant experience in sales, marketing, business development, sponsorships, events, or a related field.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related discipline is preferred.
• Language Proficiency: Fluency in both Arabic and English, both written and spoken, is essential for effective communication with diverse stakeholders.
• Technical Skills: Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, and Teams) is required. Experience with CRM systems, digital marketing platforms, and social media tools is a strong advantage.
• Soft Skills: Exceptional communication, presentation, negotiation, and relationship-building skills. Ability to manage multiple leads, deadlines, and client requirements while maintaining a high level of organization and attention to detail.
• Work Style: Target-oriented with the ability to work both independently and collaboratively within an approved sales process. Professional appearance and communication style are essential. Flexibility to travel, attend meetings, and work from the event location when required is a must.