Marketing Team leader

About the Role

We are an expanding restaurant brand seeking a dynamic Marketing Team Leader to spearhead our marketing initiatives. The ideal candidate is passionate about the food and beverage industry, possesses strong leadership capabilities, and is adept at transforming strategic visions into actionable plans. If you excel in goal-setting, performance measurement, and crafting compelling content that elevates brand recognition, this is an exceptional opportunity to shape the future of our brand.

Key Responsibilities

As the Marketing Team Leader, you will be responsible for developing and executing a comprehensive marketing strategy aligned with our business objectives, including sales growth, brand awareness, and customer loyalty. Your role will encompass the following core duties:

• Strategic Development: Design and implement a cohesive marketing strategy that supports our brand’s vision and business goals, ensuring alignment across all initiatives.
• Execution Planning: Translate strategic plans into detailed actionable roadmaps, including task delegation, timelines, budget allocation, and clear ownership for each team member.
• Performance Management: Establish measurable objectives and KPIs for every marketing channel and campaign, consistently monitoring progress and making data-driven adjustments to optimize performance.
• Team Leadership: Lead, mentor, and train a high-performing marketing team, including two recent graduates, fostering professional growth and enhancing their skill sets to drive collective success.
• Digital Content Oversight: Oversee the planning, creation, publishing, and analysis of social media content across platforms such as Instagram, TikTok, Snapchat, and X, ensuring brand consistency and engagement.
• Paid Advertising Management: Develop, execute, and monitor paid advertising campaigns on Meta, TikTok, and Google, with a focus on maximizing return on ad spend (ROAS).
• Delivery Platform Coordination: Collaborate with delivery applications such as HungerStation, Jahez, and Keeta to enhance brand visibility and drive sales through these channels.
• Reporting and Analysis: Deliver regular performance reports to senior management, providing clear insights, actionable recommendations, and strategic adjustments to meet targets.
• Stakeholder Management: Cultivate and maintain relationships with external partners, including photographers, content creators, influencers, and production agencies, to ensure high-quality brand representation.

Qualifications and Skills

To thrive in this role, you should possess the following qualifications and competencies:

• Professional Experience: A minimum of 4 to 6 years in marketing, with a preference for candidates with experience in the restaurant or retail sectors.
• Strategic Acumen: A deep understanding of marketing strategy and the ability to convert high-level concepts into practical, executable plans.
• Analytical Proficiency: Demonstrated experience in setting and tracking KPIs or OKRs, coupled with a strong aptitude for data analysis and performance optimization.
• Digital Marketing Expertise: Hands-on experience managing digital campaigns and social media platforms, with a keen eye for content that resonates with target audiences.
• Leadership and Development: Proven ability to lead and develop a team, nurturing talent and fostering a collaborative and high-performing work environment.
• Technical Skills: Proficiency in analytics tools such as Meta Business, Google Analytics, and TikTok Ads Manager, with a data-driven approach to decision-making.
• Creativity and Vision: A strong creative sensibility and an eye for visual content, ensuring all marketing materials align with brand identity and appeal to our audience.
• Organizational Agility: Exceptional multitasking abilities, capable of managing multiple projects simultaneously while maintaining high standards of quality and efficiency.
• Collaboration and Communication: A collaborative mindset with excellent communication, organization, and time-management skills, ensuring seamless coordination with cross-functional teams and stakeholders.
• Language Proficiency: Fluency in Arabic is essential; proficiency in English is considered a valuable asset.