Marketing Director (Automotive)

About the Role

We are seeking a visionary and results-driven Marketing Director (Automotive) to lead our dynamic marketing function within the automotive sector. This pivotal role is designed for a seasoned marketing leader who will craft and execute integrated marketing strategies to elevate brand positioning, expand market share, and drive customer acquisition. The ideal candidate will play a critical role in supporting vehicle sales and aftersales growth while fostering innovation and excellence in all marketing initiatives. This position offers a unique opportunity to shape the future of a leading automotive group in Saudi Arabia, contributing to its long-term success and industry leadership.

About Proven

Proven is dedicated to fostering an inclusive and empowering work environment where diversity is celebrated, and professional growth is prioritized. As an equal-opportunity employer, we are committed to providing equal opportunities for all candidates and employees, regardless of background. Our culture is built on collaboration, innovation, and mutual respect, ensuring a balanced and fulfilling work-life experience. With a strong reputation in recruitment, managed services, and workforce solutions, Proven is proud to partner with organizations and individuals to achieve their highest potential.

About the Client

The client is a distinguished and highly respected automotive group in Saudi Arabia, renowned for its unwavering commitment to excellence, reliability, and customer satisfaction. As the exclusive holding company for globally recognized vehicle brands, the organization operates across multiple provinces in the Kingdom, delivering exceptional automotive solutions to customers nationwide. With a legacy of trust and innovation, the client is a driving force in the automotive industry, setting benchmarks for quality and service.

Key Responsibilities

• Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with the company’s business objectives and growth plans, ensuring a cohesive and impactful approach across all marketing functions.
• Brand and Campaign Management: Lead brand management initiatives, advertising campaigns, digital marketing, social media, events, and customer engagement strategies to enhance brand visibility and customer loyalty.
• Product Launches and Promotions: Plan and execute new vehicle launches, model campaigns, seasonal promotions, and dealership marketing initiatives to drive showroom traffic and sales.
• Revenue Growth: Drive lead generation initiatives and marketing campaigns to increase vehicle sales and aftersales revenue, leveraging data-driven insights to optimize performance.
• Budget Management: Develop and manage the annual marketing budget, ensuring efficient resource allocation and maximizing return on investment through strategic planning and execution.
• Cross-Functional Collaboration: Work closely with Sales, Aftersales, and dealership teams to create integrated marketing initiatives that support commercial objectives and enhance customer experience.
• Market Intelligence: Monitor competitor activities, industry trends, pricing strategies, and consumer behavior to identify opportunities and stay ahead in the dynamic automotive market.
• Performance Tracking: Establish and monitor key marketing performance indicators (KPIs), providing regular reporting and strategic recommendations to executive management to drive continuous improvement.

Requirements

Education and Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Professional Experience

• Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Proven track record in the automotive industry, with a deep understanding of its unique challenges and opportunities.
• Extensive experience in brand management, digital marketing, performance marketing, CRM, and integrated marketing communications.
• Demonstrated ability to develop and execute marketing strategies that drive revenue growth, customer acquisition, and brand awareness.

Skills and Competencies

• Exceptional leadership, strategic planning, and commercial acumen to guide the marketing function toward success.
• Outstanding communication, presentation, and stakeholder management skills to engage effectively with internal and external partners.
• Strong proficiency in digital marketing platforms, CRM systems, marketing analytics, and customer journey optimization.
• Fluency in English and Arabic, with the ability to communicate effectively in both languages.