Brand Manager (Biosimilar)

About Abbott

At Abbott, you will have the opportunity to make a meaningful impact through your work while advancing your career in a dynamic, global organization. As a valued member of our team, you will benefit from:

• Robust career development opportunities within a multinational corporation, enabling you to achieve your professional aspirations.
• Recognition as a top employer in numerous countries, consistently ranked among the most admired companies worldwide by Fortune.
• An inclusive workplace recognized for its commitment to diversity, support for working mothers, and advancement of female executives and scientists.

The Opportunity

This role is based in Jeddah within Abbott’s Established Pharmaceuticals division, where we are dedicated to expanding access to high-quality, trusted medicines across the world’s fastest-growing markets. Our diverse portfolio of branded generic medicines addresses critical therapeutic areas, including gastroenterology, women’s health, cardiometabolic conditions, pain management/central nervous system disorders, and respiratory diseases.

Primary Responsibilities

The Local Biosimilars Brand Manager – KSA will spearhead the commercial strategy, launch readiness, and in-market execution of Abbott’s biosimilars portfolio in Saudi Arabia. This position serves as the local commercial integrator and launch leader, ensuring seamless cross-functional alignment across Sales, Medical, Market Access, Regulatory, Supply, and Finance teams. The role involves translating global and regional strategies into tailored local plans that align with the unique dynamics of the Saudi healthcare ecosystem, driving sustainable growth, market penetration, and enhanced patient access.

Key Responsibilities

Local Strategy & Brand Planning

• Develop and execute annual brand plans that are fully aligned with regional and global strategies while adapting to the specific needs of the Saudi market.
• Establish a compelling brand positioning, value proposition, and competitive strategy tailored to the KSA landscape.
• Conduct in-depth analysis of the local oncology and immunology markets, competitive dynamics, tender environments, and access barriers.
• Define measurable KPIs, launch milestones, and performance dashboards to track progress in the KSA market.
• Translate strategic objectives into actionable tactical plans, including promotional, educational, and stakeholder engagement initiatives.

Launch Readiness & Execution Excellence

• Serve as the local launch leader for biosimilars, ensuring comprehensive readiness across commercial, medical, supply, and access functions.
• Drive cross-functional governance to track and achieve key launch milestones.
• Lead pre-launch initiatives, including healthcare professional (HCP) education and stakeholder mapping, to prepare the market for successful adoption.
• Ensure timely and compliant execution of promotional materials in accordance with Saudi Food and Drug Authority (SFDA) regulations.
• Monitor field feedback and adjust tactical plans to optimize uptake and competitive positioning.
• Foster a strong field presence and engagement to support launch excellence and sustained market growth.

Cross-Functional Leadership

• Lead and motivate cross-functional teams, fostering collaboration and alignment to deliver cohesive execution.
• Build and maintain strong working relationships with Sales, Medical, Market Access, Regulatory, and Supply teams.
• Collaborate closely with the regional biosimilars team to share best practices and ensure consistency with global strategies.
• Act as the primary marketing liaison for the KSA affiliate, facilitating effective upward communication to senior leadership.
• Support Medical and Market Access teams in developing compelling value narratives for biosimilars.

Market Insights & Performance Management

• Conduct local market research to gather actionable insights from field teams and key customers.
• Monitor market share trends, tender outcomes, competitive activities, and adoption barriers to inform strategic decisions.
• Track performance against forecasts and proactively implement risk mitigation strategies to address challenges.
• Leverage data analytics to refine targeting, segmentation, and the effectiveness of promotional initiatives.
• Provide structured and timely reporting to local and regional stakeholders, ensuring transparency and accountability.

This role offers a unique opportunity to shape the commercial success of biosimilars in Saudi Arabia while contributing to Abbott’s mission of improving global health outcomes. If you are a strategic thinker with a passion for driving innovation in the healthcare sector, we invite you to apply and become part of our high-performing team.