Head of Growth & Marketing

Position Overview

We are seeking a dynamic and results-driven Head of Growth & Marketing to spearhead our company’s sales acceleration and commercial success. This pivotal role requires a strategic leader who excels in digital marketing, performance-driven campaigns, and customer journey optimization. The ideal candidate will focus on delivering measurable business outcomes, including revenue growth, cost efficiency, and scalable marketing strategies, rather than merely overseeing social media operations. You will be responsible for developing and executing high-impact marketing initiatives that drive customer acquisition, retention, and long-term brand value.

Key Responsibilities

As the Head of Growth & Marketing, you will play a central role in shaping the company’s commercial trajectory by leading the following initiatives:

• Strategic Leadership: Develop and implement a comprehensive annual marketing strategy aligned with business objectives, ensuring all marketing efforts contribute to revenue growth and market expansion.
• Performance-Driven Campaigns: Design, execute, and optimize digital advertising campaigns across key platforms, including Meta Ads, Snapchat Ads, and TikTok Ads, with a relentless focus on maximizing Return on Ad Spend (ROAS) and minimizing Customer Acquisition Cost (CPA).
• Data-Driven Decision Making: Leverage advanced analytics to monitor campaign performance, customer behavior, and market trends. Continuously refine strategies based on data insights to enhance conversion rates, repeat purchase rates, and overall customer lifetime value.
• Influencer & Content Strategy: Oversee influencer marketing campaigns, ensuring they are strategically aligned with brand goals and deliver measurable ROI. Collaborate with content teams to produce high-converting marketing materials that support sales objectives.
• Customer Journey Optimization: Analyze customer data to identify pain points and opportunities within the purchase funnel. Implement targeted improvements to streamline the customer journey, reduce drop-offs, and enhance satisfaction.
• Competitive Intelligence: Conduct thorough competitor analysis to uncover market gaps, emerging trends, and strategic advantages. Use these insights to refine positioning and capitalize on new opportunities.
• Team Leadership & Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement. Align team goals with overarching business objectives to ensure cohesive execution.
• Performance Reporting & Communication: Prepare and present detailed weekly and monthly performance reports to senior management, highlighting key metrics such as revenue growth, number of orders, ROAS, CPA, conversion rates, and customer base expansion.

Required Qualifications

To excel in this role, you must possess the following:

• Proven Experience: Minimum of 5 years in marketing leadership roles within e-commerce, consumer brands, or direct-to-consumer (DTC) environments, with a track record of driving revenue growth and commercial success.
• Digital Advertising Expertise: Hands-on experience managing paid media campaigns on Meta Ads, Snapchat Ads, and TikTok Ads, with a strong understanding of audience targeting, creative optimization, and performance tracking.
• Analytical Proficiency: Exceptional analytical skills and the ability to interpret complex data sets to make informed, data-driven decisions. Familiarity with performance metrics, attribution modeling, and marketing analytics tools is essential.
• Strategic Mindset: A forward-thinking approach with the ability to identify market opportunities, anticipate trends, and develop scalable growth strategies.
• Leadership & Collaboration: Demonstrated ability to build and lead high-performing teams, fostering a collaborative environment that drives innovation and results. Strong communication skills to align stakeholders across departments.

Key Performance Indicators (KPIs)

Success in this role will be measured by the following KPIs:

• Revenue growth and profitability.
• Number of orders and customer acquisition rates.
• Customer Acquisition Cost (CPA) optimization.
• Return on Ad Spend (ROAS) and marketing efficiency.
• Conversion rate improvements across digital touchpoints.
• Repeat purchase rate and customer retention metrics.
• Expansion of the customer base and market share.

Preferred Background

While not mandatory, candidates with prior experience in the following areas will be highly valued:

• E-commerce or direct-to-consumer (DTC) brands.
• Fragrance, beauty, or lifestyle industries.
• Multi-channel marketing strategies with a focus on performance-driven outcomes.

Note

This is not a traditional social media or content management role. We are seeking a growth-focused marketing leader who thrives in a performance-driven environment and is committed to delivering tangible business results. If you are passionate about driving scalable growth, optimizing customer acquisition, and leading a high-impact marketing team, we encourage you to apply.