Social Media Content Strategist

Role Overview

FansPass is revolutionizing the ticketing industry by leveraging technology and a fan-first approach to deliver unparalleled live event experiences. As a dynamic and forward-thinking organization, we are seeking a highly motivated Social Media Content Strategist to lead the development and execution of our organic social media presence. This role is pivotal in shaping FansPass’s brand narrative across multiple platforms, ensuring that our content resonates with audiences and drives meaningful engagement. The ideal candidate will be a strategic thinker with a deep understanding of social media trends, a passion for live entertainment and sports, and the ability to create compelling, platform-native content that aligns with business objectives.

Key Responsibilities

• End-to-End Organic Social Management: Own the entire lifecycle of FansPass’s organic social channels, including strategy development, content creation, scheduling, and publishing across platforms such as Instagram, TikTok, X (formerly Twitter), and emerging platforms. This role requires a hands-on approach to ensure consistent, high-quality content delivery.
• Strategic Content Development: Design and implement a cohesive organic social media strategy that aligns with brand goals and business KPIs. Define channel-specific approaches, content pillars, posting cadence, and audience growth tactics to foster long-term engagement and brand loyalty.
• Cultural Relevance & Trend Utilization: Stay at the forefront of industry trends, conversations, and cultural moments. Identify opportunities for timely reactive content, cultural hijacks, and community engagement to position FansPass as a relevant and engaging brand in the live entertainment space.
• Short-Form Video Production: Create and edit engaging short-form video content using self-shot footage, user-generated content (UGC), or provided assets. Focus on storytelling, pacing, hooks, and platform-native formats to capture audience attention and drive engagement.
• Performance Analysis & Optimization: Track, analyze, and report on key performance metrics, including reach, engagement, follower growth, and share of voice. Utilize data-driven insights to refine content strategy and demonstrate the channel’s impact on business outcomes.
• Community Engagement & Advocacy: Foster a strong sense of community by actively responding to comments, direct messages, and mentions with an authentic, on-brand, and engaging voice. Transform fans into advocates and everyday interactions into memorable brand moments.
• Cross-Functional Collaboration: Work closely with marketing, partnerships, PR, creative, and other teams to support campaigns, product launches, and major events. Ensure that the organic social voice remains consistent, authentic, and aligned with broader business objectives.
• Content Calendar Management: Develop and maintain a comprehensive content calendar that balances planned campaigns, evergreen content, and real-time opportunities across multiple platforms. Prioritize agility and responsiveness to capitalize on trending topics and cultural moments.
• Thought Leadership & Education: Serve as the internal expert on organic social media, providing insights on platform algorithms, emerging trends, and best practices. Educate stakeholders on the strategies and tactics that drive measurable results.

Qualifications & Skills

To excel in this role, candidates must possess the following qualifications and attributes:

• Professional Experience: Minimum of 4 years of experience in organic social media and content strategy, preferably within an e-commerce or entertainment-driven environment. Experience in sports, live events, or ticketing is highly desirable.
• Work Ethic & Adaptability: A scrappy, proactive mindset with the ability to operate independently, move quickly, and adapt to evolving priorities. Comfortable wearing multiple hats and thriving in a fast-paced, dynamic environment.
• Organizational Excellence: Exceptional organizational skills with a proven track record of managing content calendars across multiple platforms and campaigns simultaneously. Ability to balance strategic planning with real-time responsiveness.
• Cultural Fluency: Deep familiarity with internet culture, including trends, viral content, and platform-specific formats. Ability to identify and capitalize on emerging trends before they peak, ensuring content feels native and authentic.
• Passion for Live Entertainment: A genuine enthusiasm for live events, sports, and entertainment, coupled with an understanding of the unique dynamics that drive fan engagement and brand loyalty.
• Analytical Mindset: Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies. Proficient in using analytics tools to measure success and optimize content.
• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams and stakeholders. Ability to articulate ideas clearly and advocate for the importance of organic social media within the broader marketing ecosystem.

If you are a strategic thinker with a passion for creating impactful social content and a drive to elevate FansPass’s brand presence, we encourage you to apply for this exciting opportunity.