Search Engine Optimization Specialist

About FansPass

FansPass is Saudi Arabia’s premier licensed secondary ticketing marketplace, specializing in sports and entertainment across the MENA region. As the official ticketing partner of Qiddiya, FansPass is committed to ensuring that fans can effortlessly discover and trust our platform when searching for matches, concerts, or attractions. We are seeking a highly skilled SEO Specialist & Website Content Owner to take charge of our organic search presence and all website content—from event descriptions to technical optimizations—ensuring FansPass ranks prominently in search results and drives ticket sales.

Role Overview

This role is ideal for a strategic thinker with a passion for both technical and content-driven SEO. You will own FansPass’s end-to-end SEO strategy and website content in both Arabic (Gulf dialect) and English, ensuring every word aligns with our brand voice while maximizing search visibility. Reporting to the Head of Marketing (CEO interim), you will collaborate closely with developers, content marketers, and performance managers to elevate FansPass’s digital presence. Your responsibilities will span content creation, technical SEO, and data-driven optimization, leveraging AI tools to scale high-quality output while maintaining accuracy and authenticity.

Key Responsibilities

• Content Ownership & Strategy: Develop and execute a comprehensive SEO strategy for FansPass’s website, covering event pages, performer profiles, venue listings, category pages, city pages, blogs, and static content. Ensure all content is optimized for search engines while resonating with our target audience in both Arabic and English.
• Content Creation & Optimization: Write, refine, and maintain compelling content across all page types, including meta titles, descriptions, headings, and URL slugs. Utilize AI tools to generate scalable drafts, then meticulously edit, fact-check, and refine each piece to ensure accuracy and natural language flow, particularly in Gulf Arabic dialect.
• Technical SEO & Structured Data: Implement and maintain technical SEO best practices, including crawlability, indexing, site speed, Core Web Vitals, canonicalization, and site architecture. Develop and manage structured data (schema markup for events, venues, breadcrumbs, FAQs) to enhance search engine understanding and visibility.
• Keyword Research & Planning: Conduct in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner, and Search Console. Map keywords to relevant pages and set performance targets, prioritizing seasonal demand (e.g., Saudi Pro League, Riyadh Season, festivals) to align content with search trends and revenue potential.
• On-Page & Visual SEO: Optimize on-page elements, including internal linking, image alt text, descriptive file names, and visual content selection. Ensure all imagery is optimized for accessibility, image search, and Core Web Vitals to enhance user experience and search rankings.
• International SEO & Localization: Manage hreflang tags for Arabic and English content across GCC markets. Diagnose and resolve technical SEO issues, collaborate with developers to implement fixes, and verify their effectiveness to maintain a seamless multilingual experience.
• Authority Building & Backlink Strategy: Develop and execute a robust backlink strategy to build domain authority through high-quality, relevant partnerships and PR opportunities. Avoid low-quality or purchased links that could risk penalties, focusing instead on sustainable growth.
• Performance Tracking & Reporting: Monitor and analyze SEO performance metrics, including rankings, organic traffic, and conversions. Provide actionable insights and recommendations to continuously refine the strategy and drive measurable results.

Qualifications & Skills

• Proven experience as an SEO Specialist, Content Strategist, or similar role, with a strong portfolio demonstrating success in organic search growth.
• Native-level proficiency in Arabic (Gulf dialect) and fluent English, with exceptional writing and editing skills in both languages.
• Deep expertise in technical SEO, including structured data, site speed optimization, and Core Web Vitals.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, and Search Console.
• Strong analytical skills and the ability to interpret search data to inform content and SEO strategies.
• Experience working in a fast-paced, data-driven environment with a focus on results and scalability.
• Familiarity with ticketing, events, or entertainment industries is a plus.

Why Join FansPass?

As a key member of our growing team, you will play a pivotal role in shaping FansPass’s digital presence and driving organic growth. You’ll have the opportunity to work on high-impact projects, leverage cutting-edge tools, and collaborate with industry leaders in the thriving MENA entertainment market. If you’re passionate about SEO, content strategy, and data-driven decision-making, we invite you to apply and help us redefine how fans discover and engage with events.