Performance Marketing Specialist

About FansPass

FansPass | فانز باس is a leading Saudi-based ticket marketplace designed to empower fans by providing a secure and intuitive platform for buying and selling tickets to sports events, entertainment shows, concerts, and global gatherings. The company is committed to fostering a trusted ecosystem where verified buyers and sellers can transact with confidence, backed by robust transaction guarantees and responsive customer support. As FansPass continues to expand its footprint, the platform remains dedicated to delivering an unparalleled experience for event-goers, combining reliability, accessibility, and innovation to redefine the ticketing landscape.

Role Overview

The Performance Marketing Specialist will play a pivotal role in driving the company’s growth by designing, executing, and optimizing high-impact digital marketing campaigns across multiple channels. This position requires a strategic mindset and a data-driven approach to enhance user acquisition, deepen engagement, and boost ticket sales. The specialist will be responsible for the end-to-end management of paid media initiatives, from campaign planning and budget allocation to performance tracking and optimization. By leveraging advanced analytics and market insights, the role will identify opportunities to refine targeting, improve conversion rates, and maximize return on investment (ROI).

Collaboration is at the heart of this role, as the specialist will work closely with cross-functional teams, including marketing, sales, and customer support, to ensure that campaigns are aligned with broader business objectives and deliver a cohesive brand experience. The position demands a proactive approach to testing and experimentation, with a focus on A/B testing, audience segmentation, and performance benchmarking to continuously enhance campaign effectiveness. Additionally, the specialist will monitor industry trends, competitive landscapes, and emerging digital marketing technologies to inform strategic decision-making and maintain a competitive edge.

Key Responsibilities

• Campaign Management: Develop and execute paid media campaigns across digital platforms, including but not limited to Google Ads, Meta Ads, and other relevant channels, to drive user acquisition and revenue growth.
• Performance Analysis: Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS), to identify trends and areas for improvement.
• Data-Driven Optimization: Conduct A/B tests and multivariate experiments to refine ad creatives, landing pages, and targeting strategies, ensuring campaigns are optimized for maximum impact.
• Cross-Functional Collaboration: Partner with marketing, sales, and customer support teams to align campaign goals with business objectives, ensuring consistent messaging and a seamless user experience across all touchpoints.
• Market and Competitive Analysis: Research industry trends, audience behaviors, and competitor activities to uncover growth opportunities and inform strategic decisions.
• Budget Management: Allocate and manage campaign budgets effectively, ensuring optimal resource utilization while maintaining a strong focus on ROI and long-term sustainability.
• Reporting and Insights: Generate comprehensive reports on campaign performance, providing actionable insights and recommendations to stakeholders to guide future marketing strategies.

Qualifications and Skills

To excel in this role, candidates must possess a blend of analytical prowess, strategic thinking, and collaborative skills. The ideal candidate will have a proven track record in performance marketing, with hands-on experience in managing digital advertising campaigns and leveraging analytics tools to drive measurable results. Strong communication skills are essential for collaborating with diverse teams and presenting insights in a clear, compelling manner.

• Technical Proficiency: Expertise in digital advertising platforms such as Google Ads, Meta Ads, and other relevant tools, along with familiarity with analytics platforms like Google Analytics, Google Tag Manager, and data visualization tools.
• Analytical Mindset: Ability to interpret complex data sets, identify key performance indicators (KPIs), and translate insights into actionable strategies that enhance campaign performance.
• Strategic Thinking: Experience in developing and executing marketing strategies that align with business goals, including funnel optimization, audience targeting, and conversion-focused campaigns.
• Industry Knowledge: A solid understanding of the ticketing, sports, or entertainment sectors is beneficial, as it enables the specialist to tailor campaigns to the unique needs and behaviors of event-goers.
• Customer-Centric Approach: A strong commitment to understanding user needs and enhancing the overall platform experience through targeted, user-focused marketing initiatives.
• Educational Background: A bachelor’s degree in Marketing, Business Administration, or a related field is required. Equivalent practical experience in a performance marketing role will also be considered.
• Adaptability: Ability to thrive in a dynamic, fast-paced environment, with the flexibility to work in a hybrid setting in Jeddah and manage time effectively between office and remote work.