Senior Media Buyer – E-commerce

About Flowery

Flowery is a rapidly expanding flower and gifting brand in Saudi Arabia, renowned for its same-day delivery service encompassing flowers, chocolates, cakes, and curated gifts. As we continue to grow, we are seeking a dynamic and results-driven Senior Media Buyer – E-commerce to lead our paid advertising initiatives across key digital platforms, including Google, Meta, TikTok, Snapchat, and beyond. The ideal candidate will possess a deep understanding of e-commerce performance marketing, particularly within the Saudi market, and will be responsible for driving measurable growth through strategic campaign management, optimization, and data-driven decision-making.

Key Responsibilities

As a Senior Media Buyer at Flowery, you will play a pivotal role in shaping and executing our paid media strategy to maximize return on ad spend (ROAS), minimize customer acquisition cost (CAC), and scale campaigns efficiently. Your responsibilities will include:

• Campaign Management: Plan, launch, and optimize paid advertising campaigns across Google, Meta, TikTok, Snapchat, and other relevant platforms to drive traffic, conversions, and revenue.
• Performance Optimization: Monitor and optimize campaigns daily based on key performance indicators (KPIs) such as ROAS, CAC, conversion rate, and order volume to ensure maximum efficiency and profitability.
• Platform Expertise: Develop and refine Google Search, Shopping, Performance Max, retargeting, and paid social campaigns to align with business objectives and customer behavior.
• Creative Collaboration: Work closely with the creative and content teams to brainstorm ad ideas, hooks, and campaign angles that resonate with our target audience and drive engagement.
• Budget Management: Identify underperforming spend, recommend strategic budget adjustments, and reallocate resources to high-performing campaigns to maximize ROI.
• Data Analysis & Reporting: Track campaign performance meticulously and prepare weekly reports with actionable insights to inform future strategies and optimizations.
• Market & Competitor Analysis: Stay ahead of industry trends, monitor competitor activities, and analyze customer behavior to identify opportunities for growth and differentiation in the flowers, gifts, and e-commerce sectors.
• Seasonal Planning: Support campaign planning and execution around key Saudi gifting occasions, including graduation, Ramadan, Eid, Mother’s Day, Valentine’s Day, and national events to capitalize on peak demand periods.
• Tracking & Analytics: Ensure accurate tracking through Google Analytics, pixels, events, UTMs, and conversion tracking to measure campaign effectiveness and inform data-driven decisions.
• Landing Page Optimization: Collaborate with cross-functional teams to improve landing page and product performance by providing data-backed recommendations to enhance user experience and conversion rates.

Requirements

To excel in this role, you will bring a minimum of four years of hands-on experience in media buying or performance marketing, with a strong focus on e-commerce campaigns. Proficiency in Google Ads and Meta Ads is essential, while experience with TikTok Ads and Snapchat Ads is highly desirable. The ideal candidate will demonstrate a deep understanding of performance metrics such as ROAS, CAC, CPC, CTR, conversion rate, and average order value (AOV), and will possess the analytical acumen to translate data into actionable strategies. Additional requirements include:

• Experience managing Google Search, Shopping, Performance Max, retargeting, and paid social campaigns.
• Basic understanding of tracking mechanisms, pixels, conversion events, UTMs, and Google Analytics.
• Familiarity with e-commerce platforms such as Shopify is a plus.
• Strong grasp of the Saudi market and online shopping behavior, with a preference for candidates fluent in both Arabic and English.
• Ability to thrive in a fast-paced, dynamic environment and take full ownership of campaign performance.

Preferred Qualifications

While not mandatory, the following qualifications will set you apart:

• Experience in verticals such as flowers, gifts, beauty, fashion, food delivery, or lifestyle e-commerce.
• Proven ability to create ad briefs for designers or content creators to ensure cohesive and compelling campaign execution.
• Experience in improving landing pages and conversion rates through A/B testing and data analysis.
• Basic familiarity with mobile app campaign management is a bonus, though not required.

What We Value

At Flowery, we are seeking a practical, analytical, and hands-on Senior Media Buyer who thrives on testing, optimizing, and driving e-commerce growth. The ideal candidate will be adept at answering critical business questions, such as:

• Which campaigns are delivering the highest profitability?
• Where is budget being wasted, and how can it be reallocated for better results?
• Which products should we prioritize in our advertising efforts?
• Which keywords or audiences are generating the most orders?
• What are the root causes of fluctuations in ROAS, and how can we address them?
• How can we reduce CAC while maintaining or improving conversion quality?
• What new creatives or offers should we test to drive incremental growth?

If you are a proactive, results-oriented professional with a passion for performance marketing and a track record of driving e-commerce success, we invite you to join our team and help us elevate Flowery to new heights.