Dir-Sales & Marketing

Position Overview

We are seeking a dynamic and results-driven Director of Sales & Marketing to lead our property’s sales department, overseeing operations for properties with over 300 peak rooms and substantial local catering revenue. In this pivotal role, you will spearhead both reactive and proactive sales initiatives, providing strategic leadership to a high-performing sales team to achieve ambitious booking targets and revenue goals. Your responsibilities will encompass implementing the brand’s service strategy, fostering long-term customer relationships, and driving revenue growth through targeted marketing campaigns. This position requires a forward-thinking leader who can evaluate and optimize sales channels, manage marketing budgets, and collaborate with regional teams to execute national and regional promotions. The ideal candidate will possess a proven track record in hospitality sales, a deep understanding of market dynamics, and the ability to deliver measurable returns on investment for both the property and Marriott International.

Key Responsibilities

The Director of Sales & Marketing will play a critical role in shaping the property’s sales and marketing strategy. Your core responsibilities will include:

• Sales Leadership: Lead the sales department to achieve property-wide booking goals and revenue targets, ensuring alignment with the brand’s strategic objectives. Develop and execute strategic account plans for key demand generators in the market, while managing both reactive and proactive sales efforts.
• Marketing Strategy: Collaborate with Regional Marketing Communications to design and implement property-specific marketing campaigns, promotions, and collateral that drive revenue and enhance brand visibility. Manage the marketing budget to maximize ROI and ensure alignment with property objectives.
• Market Analysis & Competitive Intelligence: Conduct thorough market research to evaluate economic trends, competitor strategies, and customer expectations. Utilize tools such as the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain a competitive edge and identify opportunities for growth in occupancy and RevPAR.
• Cross-Functional Collaboration: Serve as the primary sales liaison for the General Manager, property leadership team, Group Sales, Area Sales, Revenue Management, Event Management, and other departments. Foster strong relationships with Area Sales and Group Sales teams to optimize account deployment and participation.
• Customer Advocacy: Act as the property’s sales authority, representing the brand’s interests in all customer interactions. Identify and pursue public relations opportunities to enhance the property’s reputation and market positioning.
• Team Development: Provide mentorship and leadership to the sales team, fostering a culture of excellence and accountability. Participate in sales calls to acquire new business, close deals, and support team members in achieving their targets.

Candidate Profile

To excel in this role, you will bring a blend of education, experience, and leadership skills tailored to the hospitality industry. The ideal candidate will meet the following qualifications:

• Education: A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, along with 4 years of relevant experience in sales and marketing. Alternatively, a 4-year bachelor’s degree in a related field with 2 years of experience will be considered.
• Preferred Qualifications: A 4-year college degree is highly desirable. Demonstrated experience in supervising and leading a sales team, as well as a strong background in lodging sales and progressive career growth within the hotel industry, are preferred.
• Core Competencies: Exceptional leadership and communication skills, a strategic mindset, and a passion for driving revenue growth. Proficiency in market analysis, competitive intelligence, and the ability to develop innovative marketing strategies are essential.

Why Join Our Team?

As a Director of Sales & Marketing, you will have the opportunity to shape the future of a high-profile property within the Marriott International portfolio. This role offers a platform to showcase your leadership, creativity, and strategic acumen while contributing to the success of a globally recognized brand. You will work alongside a talented team of professionals in a dynamic environment, with the support of regional resources and a commitment to excellence. If you are a visionary leader ready to take the helm of our sales and marketing efforts, we invite you to apply and become a driving force in our continued growth and success.