Senior Brand Manager

Position Overview

We are seeking a dynamic and strategic Senior Brand Manager to join a leading FMCG organisation based in Jeddah, Saudi Arabia. In this pivotal role, you will be entrusted with driving brand growth, enhancing market performance, and elevating the company’s portfolio to new heights. Your responsibilities will encompass the development and execution of comprehensive brand strategies, meticulous product performance management, and the implementation of high-impact marketing initiatives aligned with overarching business objectives.

Key Responsibilities

As a Senior Brand Manager, you will collaborate closely with cross-functional teams to foster innovation, optimise brand investments, and ensure flawless execution across all consumer touchpoints. Your role will involve:

• Strategic Brand Leadership: Develop and implement robust brand strategies that drive sustainable growth and strengthen market positioning.
• Portfolio Management: Oversee and optimise the performance of the brand portfolio, ensuring alignment with business goals and consumer demands.
• Innovation & Development: Lead initiatives to identify and capitalise on market trends, fostering innovation to meet evolving consumer needs.
• Marketing Execution: Design and execute impactful marketing campaigns that resonate with target audiences and deliver measurable results.
• Budget & Investment Management: Manage marketing budgets with precision, ensuring optimal allocation of resources to maximise return on investment.
• Consumer Insights & Analytics: Leverage data-driven insights to inform decision-making, enhance brand equity, and identify growth opportunities.
• Stakeholder Collaboration: Work seamlessly with internal and external stakeholders, including sales, supply chain, and creative teams, to ensure cohesive brand execution.

Ideal Candidate Profile

To excel in this role, you will bring a wealth of experience and a proven track record in FMCG marketing. The ideal candidate will possess:

• Extensive Experience: A minimum of 8 years in FMCG marketing, with at least 3 years in a Marketing Manager role within an FMCG environment.
• Multinational Exposure: Demonstrated experience working within a multinational corporate setting, with a deep understanding of global best practices.
• Strategic Expertise: Proven ability in brand strategy, portfolio management, and brand development, with a keen eye for innovation.
• Consumer-Centric Mindset: Strong grasp of consumer insights, market trends, and performance management to drive brand success.
• Analytical & Commercial Acumen: Exceptional analytical skills coupled with commercial awareness to make data-driven decisions and optimise marketing investments.
• Stakeholder Management: Exceptional interpersonal and leadership skills to manage cross-functional teams and drive collaborative success.
• Language Proficiency: Fluency in Arabic is a mandatory requirement for this role.

Why Join Us?

This is an exceptional opportunity to shape the future of a leading FMCG organisation in Saudi Arabia. As a Senior Brand Manager, you will play a pivotal role in growing and sustaining a portfolio of iconic brands, driving innovation, and delivering impactful results. You will work within a dynamic and supportive environment that values creativity, strategic thinking, and commercial excellence. If you are a results-driven leader with a passion for brand management, we invite you to apply and take the next step in your career with us.