Dir-Sales & Marketing

Position Overview

We are seeking a dynamic and strategic Director of Sales & Marketing to lead the sales and marketing efforts for a high-performing property with over 300 peak rooms and substantial local catering revenue. In this pivotal role, you will oversee the property’s reactive and proactive sales initiatives, providing day-to-day leadership to the sales team to achieve ambitious booking and revenue targets. Your responsibilities will include implementing the brand’s service strategy, fostering long-term customer relationships, and driving revenue growth through targeted marketing campaigns. This position requires a results-driven leader with a proven track record in sales and marketing within the hospitality industry, capable of developing and executing strategies that align with brand objectives and deliver measurable returns.

Key Responsibilities

• Sales Leadership and Strategy: Develop and execute a comprehensive strategic account plan to target demand generators in the market. Lead both reactive and proactive sales efforts to maximize occupancy and revenue per available room (RevPAR).
• Marketing and Brand Alignment: Collaborate with regional marketing communications to design and implement property-specific campaigns, promotions, and collateral that drive revenue and meet property objectives. Ensure alignment with the brand’s target customer profile and service strategy.
• Market Intelligence and Competitive Analysis: Evaluate market and economic trends to refine sales strategies. Conduct competitive research to identify opportunities for growth in occupancy, RevPAR, and market share. Utilize tools such as the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain a competitive edge.
• Cross-Functional Collaboration: Serve as the primary sales liaison between the property’s leadership team, General Manager, Group Sales, Area Sales, Revenue Management, Event Management, and other departments. Facilitate seamless communication and coordination to ensure alignment with overall property goals.
• Customer Relationship Management: Act as the customer advocate, ensuring high levels of satisfaction and fostering long-term, value-based relationships. Participate in sales calls to acquire new business and close deals, while identifying public relations opportunities to enhance the property’s reputation.
• Budget Management: Oversee the marketing budget to allocate resources effectively for campaigns, promotions, and collateral that deliver a strong return on investment for the owner and Marriott International.
• Team Development: Provide mentorship and leadership to the sales team, fostering a culture of excellence, accountability, and continuous improvement. Identify training needs and opportunities for professional growth within the team.

Qualifications and Experience

To excel in this role, you must possess a blend of education, experience, and leadership skills. A minimum of a two-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field is required, along with four years of relevant experience in sales and marketing. Alternatively, a four-year bachelor’s degree in a related field with two years of experience will also be considered. Preferred candidates will have a four-year college degree, demonstrated supervisory experience, and a strong background in lodging sales within the hospitality industry. A track record of progressive career growth and exceptional performance is essential.

Ideal Candidate Profile

• Education: Degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field.
• Experience: Minimum of four years in sales and marketing, with a preference for candidates with lodging sales experience and a progressive career trajectory in the hospitality industry.
• Leadership Skills: Proven ability to supervise and develop a high-performing sales team, with a focus on accountability and results.
• Strategic Thinking: Strong analytical and problem-solving skills, with the ability to develop and execute innovative marketing strategies that drive revenue growth.
• Communication and Collaboration: Excellent interpersonal and communication skills, with the ability to build and maintain relationships with customers, stakeholders, and internal teams.
• Industry Knowledge: Deep understanding of the hospitality industry, including market trends, competitive dynamics, and best practices in sales and marketing.

Location and Work Environment

This full-time position is based in the Central Area District of Al-Madinah Al-Munawarah, Saudi Arabia. The role requires on-site presence and does not offer remote work options. The ideal candidate will be prepared to thrive in a fast-paced, dynamic environment where strategic thinking and leadership are key to success.