Dir-Sales & Marketing

Position Overview

We are seeking a dynamic and strategic Director of Sales & Marketing to lead our property’s sales department, overseeing operations for properties with over 300 peak rooms and substantial local catering revenue. This pivotal role demands a results-driven leader capable of driving revenue growth, optimizing sales strategies, and fostering long-term customer relationships. The ideal candidate will serve as the primary architect of our sales and marketing initiatives, ensuring alignment with brand objectives while delivering measurable returns for both the property and Marriott International.

Key Responsibilities

The Director of Sales & Marketing will be responsible for the following core functions:

• Sales Leadership & Strategy: Develop and execute a comprehensive sales strategy to maximize occupancy, revenue per available room (RevPAR), and market share. Lead reactive and proactive sales efforts while collaborating with regional and corporate sales teams to identify growth opportunities.
• Team Management & Development: Provide day-to-day leadership to the sales team, fostering a high-performance culture through coaching, mentorship, and performance management. Ensure alignment with property and brand objectives.
• Customer Relationship Management: Act as the primary sales liaison for the General Manager, property leadership, and key stakeholders. Serve as the customer advocate, ensuring exceptional service and satisfaction to drive repeat business and referrals.
• Marketing & Brand Alignment: Develop and oversee property-specific marketing campaigns, promotions, and collateral to enhance brand visibility and attract target customers. Collaborate with Regional Marketing Communications to execute regional and national initiatives.
• Market Intelligence & Competitive Analysis: Monitor market trends, competitor strategies, and economic indicators to refine sales approaches. Utilize tools such as the Strategic Alignment Review (STAR) report and competitive shopping data to maintain a competitive edge.
• Revenue Optimization: Evaluate and optimize participation in various sales channels, including Area Sales, Group Sales, and electronic lead channels. Identify opportunities to enhance RevPAR and market share through innovative strategies.
• Cross-Functional Collaboration: Partner with Revenue Management, Event Management, and other departments to ensure seamless execution of sales initiatives. Participate in sales calls and strategy meetings to drive business acquisition and retention.
• Budget & ROI Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize return on investment. Develop and implement property-wide strategies that deliver value to both customers and stakeholders.

Qualifications & Experience

To excel in this role, candidates must meet the following requirements:

• Education: A 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, along with 4 years of relevant experience. Alternatively, a 4-year bachelor’s degree in a related field with 2 years of experience will be considered.
• Preferred Qualifications: A 4-year college degree and demonstrated leadership in sales and marketing, with a proven track record of driving revenue growth and team success.
• Industry Experience: Proven experience in lodging sales, hotel operations, or a related field, with a history of progressive career growth and exceptional performance.
• Core Competencies: Strong supervisory skills, strategic thinking, customer-centric mindset, and the ability to analyze market trends to inform decision-making.

Why Join Us?

As a leader in the hospitality industry, we offer a dynamic and rewarding work environment where your contributions will directly impact the success of our property and brand. You will have the opportunity to shape sales and marketing strategies, lead a high-performing team, and drive sustainable growth in a competitive market. If you are a passionate and strategic leader ready to take on this challenge, we invite you to apply and become a key player in our success story.