Dir-Sales & Marketing

Job Overview

We are seeking a dynamic and results-driven Director of Sales & Marketing to lead our property’s sales department, overseeing operations for properties with over 300 peak rooms and substantial local catering revenue. In this pivotal role, you will spearhead both reactive and proactive sales initiatives, providing strategic leadership to a high-performing sales team to achieve and surpass booking targets and revenue goals. Your responsibilities will encompass implementing the brand’s service strategy, fostering long-term customer relationships, and driving revenue growth through targeted marketing campaigns and promotional strategies. This position requires a forward-thinking leader who can collaborate effectively with regional marketing teams, optimize sales channels, and deliver measurable returns on investment for the property and Marriott International.

Key Responsibilities

• Sales Leadership and Strategy: Develop and execute a comprehensive strategic account plan to target demand generators in the market. Lead the property’s sales efforts, ensuring alignment with brand initiatives and market trends. Evaluate competitive landscapes to refine sales strategies, enhance occupancy rates, and maximize Revenue Per Available Room (RevPAR).
• Team Management and Development: Provide day-to-day leadership to sales associates, fostering a culture of accountability, innovation, and exceptional performance. Mentor team members to achieve property sales objectives and cultivate a high-performing sales culture.
• Marketing and Brand Alignment: Manage the marketing budget to design and implement property-specific campaigns, promotions, and collateral that drive revenue and meet business objectives. Collaborate with regional marketing communications to execute national and regional promotional initiatives, ensuring consistency with brand standards.
• Stakeholder Engagement: Serve as the primary sales liaison for the General Manager, property leadership, Group Sales, Area Sales, Revenue Management, and Event Management teams. Act as the customer advocate, ensuring seamless communication and relationship-building with key clients and stakeholders.
• Market Intelligence and Innovation: Analyze market trends, economic indicators, and competitive intelligence to adapt sales strategies proactively. Identify public relations opportunities and coordinate initiatives to enhance the property’s reputation and market presence.
• Sales Process Optimization: Evaluate the effectiveness of various sales channels, including electronic lead channels and Area Sales, to optimize participation and account deployment. Participate in sales calls to acquire new business and close deals, leveraging your expertise to drive revenue growth.

Candidate Profile

To excel in this role, you must possess a blend of educational background, professional experience, and leadership skills tailored to the hospitality industry. The ideal candidate will demonstrate a proven track record in sales and marketing, with a strong emphasis on team leadership and strategic planning.

Education and Experience Requirements:

• A minimum of a 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, coupled with 4 years of relevant sales and marketing experience.
• Alternatively, a 4-year bachelor's degree in a related field with 2 years of sales and marketing experience will be considered.
• Preferred qualifications include a 4-year college degree and demonstrated experience in supervising a team, lodging sales, and progressive career growth within the hotel industry.

Core Competencies:

• Exceptional leadership and team management skills, with a focus on driving performance and achieving sales targets.
• Strong analytical abilities to interpret market data, economic trends, and competitive intelligence to inform strategic decisions.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, stakeholders, and internal teams.
• Proficiency in developing and implementing marketing strategies that align with brand objectives and deliver measurable results.
• Demonstrated expertise in sales processes, contract negotiations, and revenue optimization strategies.

Why Join Us?

As a Director of Sales & Marketing, you will play a critical role in shaping the success and growth of our property. You will have the opportunity to lead a talented team, implement innovative sales and marketing strategies, and contribute to the achievement of our business objectives. This role offers a competitive compensation package, professional development opportunities, and the chance to make a significant impact in a dynamic and rewarding industry.