Senior UA Manager

Position Overview

We are seeking a highly skilled and motivated Senior UA Manager based in Saudi Arabia to join our partner company’s dynamic team. This role presents a unique opportunity for a performance marketing expert to spearhead user acquisition strategies for cutting-edge mobile products on a global scale. As a key contributor, you will be responsible for designing, launching, and optimizing acquisition campaigns across leading paid social platforms, with a primary focus on Meta (Facebook) Ads and TikTok Ads. Your expertise will drive measurable growth, enhance marketing efficiency, and deliver significant business impact in a fully remote, fast-paced environment.

Key Responsibilities

The Senior UA Manager will play a pivotal role in shaping the user acquisition strategy, ensuring alignment with business objectives while maximizing return on investment. Your core responsibilities will include:

• Campaign Management & Optimization: Plan, execute, and optimize mobile user acquisition campaigns across Meta (Facebook) Ads and TikTok Ads to achieve aggressive growth targets. Continuously monitor performance metrics, including CPA, LTV, and ROI, to ensure campaigns remain cost-effective and scalable.
• Data-Driven Decision Making: Leverage advanced analytics tools such as AppsFlyer, internal BI platforms, and other performance measurement solutions to track campaign performance, identify trends, and uncover optimization opportunities. Translate data insights into actionable strategies to enhance campaign effectiveness.
• Creative & Audience Experimentation: Design and implement A/B tests for creatives, audience segments, and ad formats to refine targeting and improve engagement. Stay ahead of industry trends and platform updates to incorporate innovative approaches into acquisition strategies.
• Cross-Functional Collaboration: Work closely with product, creative, and data teams to align acquisition strategies with product roadmaps and user insights. Provide strategic recommendations to enhance user acquisition funnels and drive sustainable growth.
• Performance Analysis & Reporting: Develop comprehensive reports to evaluate campaign performance, highlighting key metrics, insights, and recommendations. Present findings to stakeholders to inform strategic decisions and resource allocation.
• Industry Engagement: Stay abreast of the latest developments in performance marketing, digital advertising platforms, and mobile user acquisition trends. Attend industry events, webinars, and training sessions to refine your expertise and share knowledge with the team.

Qualifications & Skills

To excel in this role, you will bring a minimum of two years of hands-on experience in performance-based mobile user acquisition, with a proven track record of scaling campaigns on Meta (Facebook) Ads and TikTok Ads. Additional platforms such as Google Ads, Apple Search Ads, Twitter/X, Pinterest, Snapchat, or DSPs are advantageous. The ideal candidate will possess the following qualifications:

• Technical Proficiency: In-depth knowledge of mobile measurement partners (MMPs), particularly AppsFlyer, and a strong understanding of install attribution and SKAdNetwork. Familiarity with data visualization tools and SQL is a plus.
• Analytical Mindset: Exceptional ability to interpret complex data sets, identify patterns, and derive actionable insights. Experience with statistical analysis and performance forecasting is highly desirable.
• Language Skills: Fluency in Russian and English at a B1 level or higher, with the ability to communicate effectively in a global, remote team environment.
• Strategic Thinking: A proactive approach to problem-solving, with a keen eye for detail and a passion for continuous improvement. Ability to balance short-term campaign optimizations with long-term growth strategies.
• Collaboration & Leadership: Strong interpersonal skills to foster productive relationships with cross-functional teams. Experience leading remote teams or projects is beneficial but not mandatory.

Why Join Us?

This fully remote position offers a flexible and supportive work environment, empowering you to achieve professional excellence while maintaining a healthy work-life balance. Our partner company provides a comprehensive benefits package designed to enhance your well-being and career growth, including:

• Competitive Compensation: Transparent salary details shared during the recruitment process to ensure clarity and fairness.
• Generous Time Off: 28 calendar days of paid annual vacation, plus 7 additional wellness days annually for personal rejuvenation.
• Professional Development: 50% reimbursement for training courses, international conferences, and industry events to support continuous learning.
• Wellness & Healthcare: Up to $1,000 gross annually for medical insurance or eligible healthcare expenses, along with corporate discounts for English language learning.
• Financial Incentives: Access to a referral bonus program offering up to $5,000 for successful candidate recommendations, as well as an internal recognition and rewards program.
• Workplace Support: Home office and workplace reimbursement of up to $1,000 every three years for equipment or co-working expenses, ensuring you have the tools needed to succeed.

If you are a results-driven performance marketing professional with a passion for mobile user acquisition and a commitment to driving growth, we invite you to apply and take the next step in your career with our partner company.