Dir-Sales & Marketing

Director of Sales & Marketing – Leadership Role in Al-Madinah Al-Munawarah

We are seeking a dynamic and results-driven Director of Sales & Marketing to lead the sales and marketing initiatives for a premier property in the Central Area District of Al-Madinah Al-Munawarah, Saudi Arabia. This pivotal role is responsible for overseeing a high-performing sales team, driving revenue growth, and enhancing the property’s market presence. The ideal candidate will possess a proven track record in hospitality sales, strategic marketing, and team leadership, with a focus on achieving and exceeding booking targets and revenue objectives.

Key Responsibilities

The Director of Sales & Marketing will serve as the driving force behind the property’s sales strategy, ensuring alignment with brand standards and market demands. Core responsibilities include:

• Sales Leadership & Strategy: Develop and execute a comprehensive sales plan to maximize occupancy and revenue, particularly for properties with over 300 peak rooms and significant local catering revenue. Lead reactive and proactive sales efforts while fostering long-term customer relationships.
• Team Management & Development: Provide day-to-day leadership to the sales team, mentoring associates to achieve individual and collective sales goals. Foster a high-performance culture through coaching, performance evaluations, and strategic talent development.
• Marketing & Brand Alignment: Implement the brand’s service strategy and marketing initiatives to enhance the property’s visibility and appeal. Collaborate with regional marketing communications to execute national and regional promotions that drive demand.
• Budget & Campaign Management: Oversee the marketing budget to develop property-specific campaigns, promotions, and collateral that align with revenue objectives. Evaluate the effectiveness of various sales channels, including electronic lead channels and group sales, to optimize performance.
• Market Intelligence & Competitive Analysis: Conduct thorough market research to identify trends, competitive positioning, and opportunities for growth. Utilize tools such as the Strategic Alignment Review (STAR) report and competitive shopping reports to refine sales strategies and maintain a competitive edge.
• Cross-Functional Collaboration: Act as the primary liaison between the sales team, property leadership, and external stakeholders such as Area Sales, Group Sales, Revenue Management, and Event Management. Ensure seamless communication and coordination to achieve property-wide objectives.
• Customer Advocacy & Public Relations: Serve as the property’s sales authority, representing the brand in customer interactions and negotiations. Identify public relations opportunities to enhance the property’s reputation and drive business growth.

Candidate Profile

We are looking for a seasoned professional with a blend of strategic vision, operational expertise, and leadership acumen. The ideal candidate will meet the following qualifications:

• Education & Experience: A 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, along with 4 years of experience in sales and marketing. Alternatively, a 4-year bachelor’s degree in a relevant discipline with 2 years of experience will be considered. A 4-year college degree is preferred.
• Industry Expertise: Demonstrated experience in lodging sales, hotel industry operations, and progressive career growth within the hospitality sector. A strong understanding of revenue management principles and market dynamics is essential.
• Leadership & Soft Skills: Proven ability to supervise and develop a high-performing sales team. Excellent communication, negotiation, and interpersonal skills are critical for building relationships with customers, stakeholders, and internal teams.
• Strategic Thinking: A forward-thinking mindset with the ability to analyze market trends, competitor strategies, and customer needs to drive revenue and market share growth.

Why Join Us?

This is an exceptional opportunity to lead the sales and marketing efforts for a prestigious property in a vibrant and culturally rich location. The Director of Sales & Marketing will play a pivotal role in shaping the property’s success, driving revenue growth, and enhancing brand reputation. If you are a passionate leader with a track record of delivering results in hospitality sales and marketing, we invite you to apply and take the next step in your career.