Senior Marketing Intelligence Officer

About the Role

We are seeking a highly motivated and analytical Senior Marketing Intelligence Officer to join our dynamic team at webook.com, Saudi Arabia’s premier event ticketing and experience booking platform. As a leader in innovation, technology, and agility, we have established ourselves as the go-to platform for mega-events across the Kingdom, achieving over 2 billion in sales. This role is ideal for a data-driven professional who thrives in a fast-paced environment and is passionate about transforming raw data into actionable insights that drive strategic decisions and measurable business impact.

Key Responsibilities

In this pivotal role, you will spearhead our marketing data strategy by designing and managing real-time dashboards, producing deep-dive insights, and enabling data-driven decision-making across the organization. Your responsibilities will include:

• Data Strategy & Reporting: Develop, manage, and continuously enhance real-time dashboards to track core marketing KPIs across all markets. Create automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams, ensuring timely and accurate insights.
• Forecasting & Predictive Analytics: Utilize historical trends and advanced predictive models to forecast user growth, revenue impact, and campaign performance, providing actionable recommendations to optimize future initiatives.
• Brand Health & Consumer Insights: Conduct comprehensive brand health tracking, including awareness, consideration, Net Promoter Score (NPS), and perception metrics across multiple regions. Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
• Market Intelligence & Competitor Analysis: Compile and analyze secondary research and market intelligence from credible external sources to support positioning and expansion efforts. Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through detailed benchmark reports.
• Cross-Functional Collaboration: Work closely with regional marketing leads to analyze country-specific campaign outcomes and tailor optimization strategies. Collaborate with CRM and Lifecycle Marketing teams to track funnel conversion rates, churn, reactivation, and Lifetime Value (LTV) by cohort. Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
• Measurement & Methodology: Design and own the marketing measurement framework that ties media investment to business outcomes. Introduce advanced statistical methodologies, such as regression analysis, cluster analysis, and factor analysis, to deepen analytical rigor and insight generation.
• Stakeholder Engagement & Training: Serve as the marketing team’s primary liaison with Business Intelligence (BI), Finance, and Product teams to ensure unified data interpretation. Develop periodic business reviews, board-level summaries, and executive insights reports to communicate marketing impact effectively. Provide internal training and documentation to scale data literacy and foster an insight-driven culture across the marketing department.

Requirements

To excel in this role, you should possess the following qualifications and experience:

• Experience: 5-7 years in marketing analytics, business intelligence, or data science roles, with a proven track record of translating data into strategic business decisions.
• Technical Proficiency: Strong experience building and managing dashboards using tools such as Looker Studio, Tableau, Power BI, or similar platforms. Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS). Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures is essential.
• Analytical & Forecasting Skills: Demonstrated expertise in applying forecasting and predictive modeling techniques to drive data-informed decision-making.
• Research & Insights: Hands-on experience with primary and secondary research, including brand tracking and consumer insights, to inform strategic initiatives.
• Communication & Collaboration: Exceptional storytelling and communication skills, with the ability to present complex data insights in a clear, concise, and compelling manner. Experience working cross-functionally with marketing, BI, product, and finance teams is highly desirable.
• Language & Education: Fluency in English is mandatory; proficiency in Arabic is a plus. A Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field is required.

Why Join Us?

At webook.com, we are committed to disrupting the status quo and redefining the event ticketing experience in Saudi Arabia and beyond. As a Senior Marketing Intelligence Officer, you will play a pivotal role in shaping the future of our platform by leveraging data to drive innovation, growth, and customer satisfaction. If you are passionate about making a tangible impact and thrive in a collaborative, fast-paced environment, we invite you to apply and be part of our journey to transform the way people experience events.