Assistant Manager - Destination Strategy

Position Overview

Qiddiya Investment Company is seeking a proactive and strategic-thinking Assistant Manager - Destination Strategy to join our innovative marketing team. In this pivotal role, you will play a key part in shaping and executing high-impact marketing strategies designed to elevate Qiddiya’s brand presence, drive audience engagement, and achieve measurable business growth across diverse marketing channels. Your contributions will directly influence the success of our destination marketing initiatives, ensuring alignment with corporate objectives and market demands.

Key Responsibilities

• Strategic Marketing Support: Assist in the development, refinement, and execution of comprehensive marketing strategies and campaigns that support Qiddiya’s long-term vision and short-term goals. Ensure all initiatives are data-driven, creative, and aligned with brand positioning.
• Market Research & Consumer Insights: Conduct in-depth market research to identify trends, consumer behaviors, and competitive landscapes. Analyze data to generate actionable insights that inform strategic decision-making and optimize campaign performance.
• Cross-Functional Collaboration: Partner closely with internal stakeholders across sales, events, digital marketing, and other departments to ensure seamless integration of marketing initiatives. Facilitate communication and alignment to deliver cohesive, end-to-end marketing solutions.
• Performance Monitoring & Optimization: Track, measure, and report on the performance of marketing campaigns using key performance indicators (KPIs). Analyze results to identify opportunities for improvement, recommend data-driven adjustments, and maximize return on investment (ROI).
• Budget & Resource Management: Support the planning, allocation, and monitoring of marketing budgets, schedules, and resources. Ensure efficient use of funds while maintaining high-quality deliverables and meeting project timelines.
• Agency & Vendor Coordination: Liaise with external partners, including creative agencies, media vendors, and digital platforms, to execute marketing projects. Oversee project timelines, deliverables, and quality standards to ensure successful collaboration.
• Content & Communication Development: Assist in the creation of compelling marketing materials, presentations, and communication plans tailored to diverse audiences. Ensure messaging is consistent, engaging, and aligned with brand guidelines.
• Industry & Trend Analysis: Stay ahead of industry developments, competitor activities, and emerging marketing technologies. Provide recommendations on innovative tools, platforms, and strategies to enhance Qiddiya’s marketing effectiveness and competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field from an accredited institution.
• Minimum of five years of progressive experience in marketing strategy, planning, or a related discipline, with a proven track record of delivering impactful campaigns.
• Strong analytical acumen with the ability to interpret complex market data, consumer insights, and performance metrics to drive informed decision-making.
• Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and persuasively to both internal teams and external stakeholders.
• Proficiency in marketing tools and platforms, including digital marketing software (e.g., CRM systems, email marketing tools), analytics platforms (e.g., Google Analytics), and project management tools.
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
• Collaborative mindset with a strong commitment to teamwork and cross-functional alignment. Ability to build and maintain strong relationships with internal and external partners.
• Results-driven approach with a keen attention to detail, organizational excellence, and a passion for achieving measurable outcomes.

Benefits

Qiddiya Investment Company offers a comprehensive benefits package designed to support your professional growth and personal well-being. This includes competitive compensation, health and wellness benefits, professional development opportunities, and a collaborative work environment that fosters innovation and success.