Respiratory Brand Lead, Greater Gulf
الوصف الوظيفي
Position Overview
As the Respiratory Brand Lead – Specialty Care within our esteemed Specialty Care team, you will play a pivotal role in driving the execution, performance, and growth of an assigned Respiratory brand throughout its lifecycle. This position demands a unique blend of operational marketing excellence and customer-centric execution, ensuring that our brand strategies are not only innovative but also aligned with local, regional, and global objectives. You will be at the forefront of transforming healthcare for individuals facing immune challenges, rare diseases, cancers, and neurological conditions by contributing to the delivery of breakthrough treatments that address critical unmet medical needs.
About Sanofi
Sanofi is a forward-thinking, R&D-driven, and AI-powered biopharmaceutical company dedicated to enhancing the lives of millions worldwide. Our unwavering commitment to scientific innovation enables us to develop groundbreaking medicines and vaccines that treat and protect communities globally. By leveraging our deep understanding of the immune system and a robust pipeline of transformative therapies, we strive to turn the impossible into reality, delivering hope and improved health outcomes to patients facing some of the most challenging medical conditions.
Main Responsibilities
- Strategic Execution: Translate brand strategy into actionable tactical plans and campaigns, ensuring seamless alignment with overarching local, regional, and global objectives to maximize brand impact.
- Operational Marketing Excellence: Develop and oversee detail aids, promotional materials, digital initiatives, and omnichannel programs that elevate brand visibility and engagement among healthcare professionals and patients.
- Market Insights & Intelligence: Collect, analyze, and synthesize market insights, including patient journeys, prescriber behavior, and competitive intelligence, to inform data-driven brand decisions and strategic adjustments.
- Field Force Enablement: Empower the field force by translating strategic objectives into clear, actionable guidance. Support training initiatives and provide teams with robust communication tools to enhance their effectiveness and drive brand success.
- Brand Activity Management: Lead the execution of brand activities, including local meetings, congresses, and expert engagement programs, ensuring adherence to timelines, budgets, and regulatory standards.
- Budget & Performance Management: Manage brand budgets with precision, monitor performance through key performance indicators (KPIs), and deliver accurate forecasting inputs to optimize resource allocation and ROI.
- Compliance & Quality Assurance: Ensure full compliance with internal Code of Ethics, promotional regulations, pharmacovigilance requirements, and quality standards to uphold the highest levels of integrity and patient safety.
Qualifications & Experience
To excel in this role, you will bring the following qualifications and experience:
- A Bachelor’s degree, preferably in Pharmacy or Medicine; an MBA or Marketing qualification is considered advantageous.
- Minimum of 8 years of experience in the pharmaceutical industry, with at least 4 years dedicated to biologics, specifically within the Greater Gulf region.
- Proven track record in specialty care, with a strong preference for experience in Immunology or Respiratory therapeutic areas.
- Exceptional execution and project management skills, coupled with an analytical mindset to transform data into actionable insights and strategies.
- Outstanding communication and presentation abilities, with a proven track record of collaborating effectively within matrix environments across multiple functions.
- A high degree of learning agility, meticulous attention to detail, and a steadfast commitment to compliance and ethical standards.
Why Join Sanofi?
By joining Sanofi, you will become part of a purpose-driven organization that is committed to transforming the lives of patients with high unmet medical needs. You will contribute to the delivery of breakthrough Respiratory treatments that bring tangible hope and improved outcomes to those who need it most. This role offers the unique opportunity to work at the intersection of deep immunoscience and innovative biologics, where cutting-edge research meets real-world patient impact. You will collaborate with a dynamic matrix environment, engaging with teams in Launch Excellence, Medical, Market Access, Sales, and global brand leadership to drive collective success.
Sanofi invests in your professional growth, providing access to leadership programs, mentorship opportunities, and a culture that values diversity, equity, and inclusion. You will thrive in an environment that celebrates every voice and fosters innovation. Enjoy comprehensive benefits, including flexible working arrangements, top-tier healthcare, and well-being programs designed to support your personal and professional development.
At Sanofi, we are committed to providing equal opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, or any other characteristic protected by law. We believe in the power of diversity to drive innovation and excellence, and we invite you to join us in our mission to pursue progress and discover the extraordinary.
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