Technical Sales Engineer

About the Role

We are seeking a dynamic and results-driven Technical Sales Engineer to join our team at TAFE JD, a leading Saudi-based business services and technology company. Our organization specializes in delivering cutting-edge technical solutions, including industrial robotics, automation systems, engineering laboratories, STEM & TVET education platforms, and comprehensive business development services. We collaborate with industrial enterprises, educational institutions, and government agencies to drive innovation and support the ambitious goals of Saudi Vision 2030.

As a Technical Sales Engineer, you will play a pivotal role in expanding our market presence by identifying, developing, and closing high-value business opportunities across diverse sectors. Your expertise in technical sales and customer engagement will be instrumental in promoting our advanced solutions, including Industrial Robotics, Collaborative Robots (Cobots), Automation Solutions, Engineering Labs, STEM Labs, TVET Training Equipment, and R&D Solutions. This position offers a unique opportunity to combine technical acumen with strategic sales execution, ensuring sustainable growth and long-term customer relationships.

Key Responsibilities

• Business Development: Identify and cultivate new business opportunities within industrial, educational, and government sectors to drive revenue growth and market expansion.
• Solution Promotion: Effectively market and sell a comprehensive portfolio of technical solutions, including Industrial Robotics, Collaborative Robots (Cobots), Automation Systems, Engineering Labs, STEM Labs, TVET Training Equipment, and R&D Solutions.
• Sales Execution: Achieve and exceed monthly and annual sales targets while maintaining a strong focus on key performance indicators (KPIs) to ensure consistent performance.
• Sales Cycle Management: Oversee the entire sales process, from lead generation and qualification to proposal development, negotiation, and project closing, ensuring seamless execution and customer satisfaction.
• Technical Engagement: Conduct high-impact technical presentations, product demonstrations, and customer workshops to showcase the value and capabilities of our solutions.
• Proposal Development: Prepare detailed technical and commercial proposals tailored to customer needs, highlighting the benefits and ROI of our offerings.
• Relationship Management: Build and nurture long-term relationships with key customers, strategic partners, and stakeholders to foster trust and drive repeat business.
• CRM & Pipeline Management: Maintain accurate and up-to-date records in the CRM system, ensuring a well-managed sales pipeline and clear visibility into business opportunities.
• Cross-Functional Collaboration: Work closely with technical and project teams to align sales strategies with delivery capabilities, ensuring successful project execution and customer handover.
• Event Representation: Represent the company at industry exhibitions, conferences, and customer events, serving as a knowledgeable and engaging ambassador for our brand and solutions.

Qualifications & Skills

Education

• Bachelor’s degree in one of the following disciplines:
  • Mechatronics Engineering (Highly Preferred)
  • Robotics Engineering
  • Mechanical Engineering
  • Electrical Engineering
  • Automation Engineering
  • Industrial Engineering

Professional Experience

• 3–7 years of progressive experience in Technical Sales or Business Development, with a proven track record of driving revenue and achieving sales targets.
• Demonstrated experience in selling Industrial Robotics, Automation Solutions, Engineering Equipment, or Technical Education Solutions is highly advantageous.
• Strong background in B2B sales, with the ability to engage with decision-makers at various organizational levels.

Technical Proficiency

• Hands-on experience or in-depth knowledge of one or more of the following areas:
  • Industrial Robots
  • Collaborative Robots (Cobots)
  • Engineering Laboratories
  • STEM Education Solutions
  • TVET Training Equipment

Core Competencies

• Exceptional communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner.
• Strong analytical and problem-solving abilities, with a customer-centric approach to solution development.
• Proven negotiation and closing skills, with a results-oriented mindset and a commitment to achieving sales objectives.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Proficiency in CRM tools and sales pipeline management.