Performance Marketing Specialist

About the Role

We are looking for a dynamic and results-driven Performance Marketing Specialist to oversee and execute our digital marketing initiatives across multiple platforms. This position is perfect for a strategic thinker who excels in both planning and hands-on implementation. The ideal candidate will be responsible for managing paid advertising campaigns, email marketing, social media strategies, lead generation, performance optimization, and comprehensive reporting. A deep understanding of the Saudi Arabian market and a proven track record in generating high-quality B2B leads are essential for success in this role.

Key Responsibilities

The Performance Marketing Specialist will play a pivotal role in driving measurable business growth through data-driven strategies. Below are the core responsibilities associated with this position:

Paid Advertising

• Develop, launch, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads to maximize reach and engagement.
• Allocate and manage advertising budgets efficiently to ensure optimal return on investment (ROI).
• Conduct in-depth audience research, competitor analysis, and keyword research to refine targeting strategies.
• Monitor campaign performance in real-time, making data-driven adjustments to enhance effectiveness and efficiency.

Lead Generation

• Drive qualified leads for both B2B and B2C markets, aligning with business objectives and sales targets.
• Design and optimize high-converting lead generation funnels to improve conversion rates and reduce customer acquisition costs.
• Collaborate closely with sales teams to enhance lead quality and streamline the conversion process.
• Identify emerging acquisition channels and growth opportunities to expand market reach.

A/B Testing & Optimization

• Conduct rigorous A/B testing on advertisements, landing pages, audience segments, email campaigns, and messaging to determine optimal performance.
• Analyze campaign data to implement strategic improvements that boost conversion rates and lower acquisition costs.
• Continuously explore innovative strategies, creative assets, and targeting methodologies to stay ahead of industry trends.

Email Marketing

• Develop and manage email marketing campaigns, including automation workflows, to nurture leads and engage customers effectively.
• Create compelling lead nurturing sequences and customer engagement campaigns tailored to different stages of the buyer’s journey.
• Monitor key performance indicators such as open rates, click-through rates, and conversion rates, optimizing content and delivery for maximum impact.

Social Media Management

• Oversee company social media accounts on platforms including LinkedIn, Facebook, and Instagram, ensuring alignment with marketing goals.
• Curate and schedule engaging content that resonates with target audiences and drives lead generation.
• Monitor engagement metrics and identify opportunities to enhance reach, visibility, and lead capture.
• Collaborate with design and content teams to produce high-quality visuals and messaging that support campaign objectives.

Analytics & Reporting

• Track and analyze critical marketing metrics, including lead volume, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
• Maintain comprehensive dashboards and generate regular performance reports for stakeholders.
• Leverage data insights to uncover growth opportunities and recommend strategic improvements for ongoing campaigns.

Requirements

• Minimum of 3 years of experience in performance marketing, digital marketing, or growth marketing.
• Proven expertise in managing Meta Ads, Google Ads, and LinkedIn Ads with a focus on lead generation.
• Strong B2B lead generation experience, preferably within professional services, SaaS, technology, recruitment, financial services, or related industries.
• Direct experience marketing to the Saudi Arabian market, with a deep understanding of local consumer behavior and digital trends.
• Hands-on experience with email marketing platforms and marketing automation tools.
• Proficiency in conversion tracking, analytics, and attribution modeling.
• Familiarity with essential tools such as Google Analytics, Google Tag Manager, Meta Business Manager, and LinkedIn Campaign Manager.
• Exceptional analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Strong problem-solving abilities and a results-oriented mindset.
• Fluent English communication skills, both written and verbal.