Dir-Sales & Marketing

Position Overview

We are seeking a dynamic and results-driven Director of Sales & Marketing to oversee the strategic sales and marketing initiatives for a high-performing hotel in the Central Area District of Al-Madinah Al-Munawarah, Saudi Arabia. This role is critical to driving revenue growth, maximizing occupancy, and enhancing the hotel’s market presence, particularly during peak booking periods exceeding 300 rooms and with significant local food and beverage revenue. The ideal candidate will lead a high-performing sales team, develop and execute innovative marketing strategies, and foster long-term client relationships to achieve the hotel’s financial and operational objectives. This position requires a strategic leader who can align sales and marketing efforts with brand standards, regional initiatives, and owner expectations while delivering measurable returns on investment.

Key Responsibilities

• Sales Leadership & Strategy:
  • Develop and implement comprehensive sales strategies to achieve annual revenue targets, including room bookings and ancillary services, with a focus on RevPAR (Revenue per Available Room) and market share growth.
  • Lead both passive and proactive sales efforts, including managing strategic client accounts, corporate partnerships, and group bookings to drive consistent revenue streams.
  • Collaborate with regional marketing and sales teams to align hotel-specific campaigns with broader regional and national promotions, ensuring cohesive brand messaging and maximum impact.
  • Analyze market trends, economic indicators, and competitive intelligence to refine sales tactics and capitalize on emerging opportunities.
  • Monitor and evaluate sales performance through STAR reports, competitive shopping analyses, and revenue management tools to maintain a competitive edge.
• Marketing & Brand Management:
  • Oversee the hotel’s marketing budget to develop and execute targeted campaigns, promotions, and events that enhance brand visibility and drive direct bookings.
  • Work closely with regional marketing communications to integrate hotel-specific initiatives into larger regional and global campaigns, ensuring alignment with brand standards and guest expectations.
  • Identify and leverage public relations opportunities to strengthen the hotel’s reputation and community presence, including media outreach and event sponsorships.
  • Ensure all marketing materials, proposals, and client communications reflect the hotel’s brand identity and service excellence standards.
• Team Leadership & Development:
  • Provide hands-on leadership to the sales team, setting clear performance expectations, conducting regular evaluations, and fostering a culture of accountability and continuous improvement.
  • Recruit, train, and mentor top talent, including identifying high-potential candidates and implementing succession planning strategies to build a resilient and diverse leadership pipeline.
  • Utilize the Leadership Performance Process (LPP) to align individual goals with hotel objectives, address performance gaps, and recognize outstanding contributions through rewards and incentives.
  • Collaborate with Human Resources to forecast talent needs, streamline recruitment processes, and minimize turnover, particularly in competitive markets.
  • Equip the sales team with advanced tools, training resources, and industry insights to enhance their ability to upsell ancillary services and deliver exceptional guest experiences.
• Client Relationship Management:
  • Act as the primary point of contact for key clients, advocating for their needs and ensuring their expectations are consistently met or exceeded.
  • Build and maintain strong partnerships with local organizations, corporate clients, travel agencies, and industry stakeholders to expand the hotel’s network and market reach.
  • Represent the hotel at industry events, trade shows, and community engagements to strengthen brand recognition and foster long-term business relationships.
  • Monitor client satisfaction through post-event follow-ups and proactive service recovery initiatives to enhance loyalty and repeat business.
• Operational Excellence & Compliance:
  • Ensure seamless coordination between sales, operations, and revenue management teams to deliver flawless guest experiences and maximize profitability.
  • Uphold Marriott International’s service standards and brand guidelines, including participation in daily operational briefings and adherence to brand-specific principles (e.g., Marriott Hotels & Resorts Service Community, Renaissance Hotels & Resorts Insightful Service).
  • Collaborate with cross-functional departments, including Human Resources, Engineering, and Loss Prevention, to ensure compliance with local, state, and federal regulations, as well as union requirements.
  • Develop and implement crisis communication protocols to support the General Manager in managing reputational risks and operational challenges.
• Financial Stewardship & Reporting:
  • Monitor and control marketing and sales expenditures to optimize ROI while achieving revenue targets.
  • Prepare detailed reports on sales performance, market trends, and competitive analysis for senior leadership and stakeholders.
  • Present innovative revenue-generating ideas and strategic recommendations to enhance the hotel’s market position and profitability.

Qualifications & Experience

To excel in this role, candidates must possess a blend of educational background, professional experience, and leadership acumen. The ideal candidate will have:

• Education:
  • A two-year associate degree in Business Administration, Marketing, Hotel & Restaurant Management, or a related field, combined with four years of progressive experience in sales and marketing.
  • OR
  • A four-year bachelor’s degree in Business Administration, Marketing, Hotel & Restaurant Management, or a related field, combined with two years of relevant sales and marketing experience.
• Professional Experience:
  • Proven track record in hotel sales and marketing, with a minimum of 4-6 years in a leadership role managing teams and driving revenue growth.
  • Demonstrated success in developing and executing strategic sales plans, including corporate, group, and leisure segments.
  • Experience in managing marketing budgets, campaigns, and digital channels to enhance brand visibility and direct bookings.
  • Strong understanding of revenue management principles, market segmentation, and competitive analysis.
• Leadership & Soft Skills:
  • Exceptional interpersonal and communication skills, with the ability to build rapport with clients, stakeholders, and internal teams.
  • Strategic thinker with a results-oriented mindset, capable of balancing short-term goals with long-term vision.
  • Strong analytical and problem-solving abilities to interpret data, identify trends, and make data-driven decisions.
  • Proficiency in CRM systems, sales tracking tools, and Microsoft Office Suite (Excel, PowerPoint, Word).
  • Fluency in English; additional languages are a plus.

Why Join Us?

As a member of the Marriott International family, you will be part of a global network of over 400 communities dedicated to creating meaningful connections and exceptional guest experiences. This role offers the opportunity to:

• Lead a high-impact sales and marketing team in one of the world’s most vibrant hospitality markets.
• Collaborate with industry-leading professionals and contribute to the success of a prestigious brand.
• Develop your leadership skills through mentorship, training, and exposure to Marriott’s global best practices.
• Enjoy a competitive compensation package, including benefits, bonuses, and opportunities for career advancement.
• Be part of a diverse, inclusive, and innovative work environment that values your unique contributions.

Marriott International is an equal opportunity employer committed to fostering a workplace that embraces diversity, equity, and inclusion. We welcome applicants from all backgrounds and are dedicated to providing equal employment opportunities without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

If you are a passionate leader ready to elevate your career in the hospitality industry, we invite you to apply and become a driving force behind our mission to ‘Serve the World.’ Join us at Sheraton Hotels & Resorts and embark on a rewarding journey with a brand that has been bringing people together since 1937.