Performance Manager

About Carat

As a dynamic and forward-thinking division of the dentsu network, Carat stands at the forefront of media innovation, pioneering strategies that redefine how brands connect with audiences worldwide. Rooted in the foundational principle of Designing for People, Carat leverages deep human insights, advanced data analytics, and creative ingenuity to develop media solutions that not only resonate with consumers but also drive measurable business growth. By fostering an environment where bold ideas and unconventional thinking are celebrated, Carat empowers its teams to shape the future of media for some of the most iconic and visionary brands across the globe.

Job Summary

The Performance Manager will play a pivotal role in steering the strategic direction, execution, and optimization of high-impact performance campaigns across paid search and other performance-driven channels. This role demands a data-centric approach, where the successful candidate will be responsible for driving tangible outcomes, enhancing operational efficiency, and ensuring every campaign aligns seamlessly with the overarching business objectives of our esteemed clients. Through meticulous analysis, strategic optimization, and cross-functional collaboration, the Performance Manager will transform raw data into actionable insights, fostering continuous improvement and delivering exceptional results.

Key Responsibilities

• Campaign Leadership: Oversee the entire lifecycle of performance campaigns, with a primary focus on paid search, ensuring they are strategically aligned with client goals and market opportunities.
• Performance Optimization: Develop and refine bidding strategies, creative assets, audience targeting, and landing page experiences to maximize campaign efficiency and effectiveness.
• Data-Driven Insights: Conduct in-depth analysis of campaign performance data to identify emerging trends, uncover hidden opportunities, and generate actionable recommendations for enhancement.
• Cross-Functional Collaboration: Work closely with analytics, content, and strategy teams to ensure cohesive alignment on performance objectives, fostering a unified approach to campaign execution.
• Stakeholder Communication: Prepare and deliver comprehensive performance reports, insightful presentations, and strategic recommendations to both internal stakeholders and clients, ensuring transparency and driving informed decision-making.
• Industry Leadership: Stay ahead of the curve by continuously monitoring digital performance trends, evaluating emerging tools, and embracing automation advancements to maintain a competitive edge.

Requirements

• Proven Experience: A minimum of 5–7 years of hands-on experience in paid search or performance marketing, with a track record of delivering measurable results.
• Technical Proficiency: Expert-level knowledge of Google Ads, Microsoft Ads, and other essential analytics tools, coupled with a deep understanding of performance optimization, bidding models, and measurement frameworks.
• Analytical Excellence: A strong analytical mindset with the ability to dissect complex data sets, extract meaningful insights, and translate findings into strategic, actionable recommendations.
• Communication Skills: Exceptional written and verbal communication abilities, complemented by polished presentation skills and a client-centric approach to relationship management.

Additional Information

Dentsu is committed to fostering an inclusive and equitable workplace where diversity is celebrated in all its forms. We are an equal opportunity employer and do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities, or any other protected basis. Our belief in the power of diverse perspectives drives us to create a community where every individual’s contributions are valued and ideas are nurtured to their fullest potential.

Location: Riyadh
Brand: Dentsu
Employment Type: Full-time
Contract Type: Permanent