Senior Media Planning Executive

About the Role

We are seeking a dynamic and analytical Senior Media Planning Executive to join our team at Dentsu in Riyadh. In this pivotal role, you will play a key part in crafting and executing sophisticated cross-channel media strategies tailored to our clients’ objectives. Your expertise will drive the development of high-impact media plans, ensuring seamless campaign execution while maintaining alignment with performance and operational benchmarks. This position offers an exciting opportunity to collaborate with industry-leading professionals, leverage cutting-edge media tools, and contribute to the success of globally recognized brands.

Key Responsibilities

As a Senior Media Planning Executive, your core responsibilities will include:

• Strategic Media Planning: Develop and refine multi-channel media plans that are meticulously aligned with client goals, audience insights, and market dynamics. Ensure each campaign is strategically positioned for maximum impact and efficiency.
• Market & Competitive Research: Conduct in-depth research using advanced tools such as TGI, GWI, SimilarWeb, Nielsen, and platform-specific dashboards to inform data-driven planning decisions. Stay ahead of industry trends and emerging opportunities to optimize campaign performance.
• Operational Coordination: Oversee day-to-day planning tasks, including budget allocation, channel selection, timeline management, and comprehensive campaign documentation. Ensure all deliverables meet rigorous performance and operational standards.
• Cross-Functional Collaboration: Work closely with performance, social, search, and creative teams to foster integrated planning and execution. Bridge gaps between departments to ensure cohesive and innovative campaign strategies.
• Campaign Monitoring & Optimization: Actively monitor live campaigns in partnership with delivery teams to track pacing accuracy, KPI alignment, and real-time performance. Identify opportunities for optimization and provide actionable recommendations to enhance results.
• Reporting & Insights: Prepare detailed reports, post-campaign analyses, and insightful presentations for internal stakeholders and clients. Translate complex data into clear, compelling narratives that drive strategic decision-making.
• Industry Knowledge & Innovation: Maintain a deep understanding of media trends, platform advancements, and competitive landscapes. Proactively recommend innovative solutions to elevate campaign effectiveness and client satisfaction.
• Stakeholder Management: Serve as a liaison between internal teams and clients, ensuring accurate and timely communication. Manage expectations and provide updates to foster trust and transparency throughout the campaign lifecycle.
• Mentorship & Leadership: Support junior team members by sharing expertise, providing guidance, and fostering a collaborative learning environment. Uphold the highest standards of quality across all planning outputs and team deliverables.

Requirements

To excel in this role, you will bring the following qualifications and attributes:

• Experience: A minimum of 2–4 years in media planning, with a preference for agency-side experience. A proven track record in developing and executing media strategies is essential.
• Media Expertise: A robust understanding of media fundamentals, including the roles and synergies of various channels (e.g., digital, social, search, OOH, TV, radio). Familiarity with planning frameworks and best practices is required.
• Technical Proficiency: Hands-on experience with media research and planning tools such as TGI, GWI, SimilarWeb, Nielsen, and platform-specific dashboards (e.g., Google Analytics, Meta Ads Manager, TikTok Ads Manager).
• Analytical Acumen: Exceptional analytical skills with the ability to interpret complex data sets, identify trends, and derive actionable insights. Proficiency in Excel or similar tools is highly desirable.
• Organizational Excellence: Strong project management capabilities with the ability to prioritize tasks, manage deadlines, and handle multiple projects simultaneously in a fast-paced environment.
• Communication & Presentation: Outstanding verbal and written communication skills, with the ability to articulate ideas clearly and persuasively to both technical and non-technical audiences. Experience in delivering compelling presentations is a plus.
• Personal Attributes: A proactive, detail-oriented mindset with a passion for media innovation. You thrive in collaborative settings, adapt quickly to change, and are committed to delivering high-quality results.

Why Join Us?

At Dentsu, we foster a culture of creativity, collaboration, and continuous learning. As a Senior Media Planning Executive, you will have the opportunity to work with a diverse portfolio of clients, leverage state-of-the-art tools, and contribute to campaigns that shape industries. We offer a competitive full-time, permanent position based in Riyadh, where you can grow your career alongside industry leaders while making a tangible impact on our clients’ success.