Lease-Up Marketing Manager (Real Estate)

About the Role

We are seeking a dynamic and results-driven Lease-Up Marketing Manager (Real Estate) to spearhead marketing initiatives for multifamily lease-up projects in Saudi Arabia. This fully remote position is designed for a marketing professional who excels at blending real estate expertise, digital strategy, and operational efficiency to drive occupancy growth and maximize lead generation. You will collaborate with cross-functional teams, including leasing professionals and external partners, to develop and execute high-impact campaigns that deliver measurable business results from launch through stabilization. By leveraging cutting-edge AI tools, automation, and data-driven insights, you will optimize marketing performance and streamline leasing operations to achieve sustained success.

Key Responsibilities

As the Lease-Up Marketing Manager, your core responsibilities will include:

• Strategic Marketing Leadership: Develop and implement end-to-end marketing strategies tailored to multifamily lease-up communities, ensuring continuous occupancy growth throughout the property lifecycle.
• Integrated Campaign Management: Design and execute cohesive marketing campaigns across digital and traditional channels to generate high-quality leasing leads and enhance conversion rates.
• Digital Advertising Optimization: Manage, refine, and monitor Google Ads campaigns while enhancing Google Business Profiles to bolster local search visibility and attract prospective residents.
• Website and Content Management: Maintain and update WordPress property websites, landing pages, and digital content to deliver engaging, accurate, and conversion-focused experiences for potential residents.
• Apartment Listing Syndication: Coordinate the syndication of apartment listings across leading rental platforms and internet listing services (ILS) to maximize market exposure and reach a broader audience.
• Social Media Advertising: Plan, launch, and optimize paid social media campaigns on Facebook and Instagram to elevate brand awareness and drive leasing inquiries.
• CRM and Automation Integration: Build and refine automated lead nurturing workflows using CRM and marketing automation platforms, incorporating AI-powered solutions to enhance marketing and leasing efficiency.
• Performance Analysis and Optimization: Analyze campaign performance, occupancy metrics, and key marketing KPIs to identify opportunities for improvement and recommend data-driven strategies for continuous enhancement.
• Cross-Functional Collaboration: Work closely with property managers, leasing teams, vendors, and external partners to align marketing efforts with operational goals, while supporting reporting, documentation, and the development of standardized operating procedures.

Qualifications and Skills

To qualify for this role, you must meet the following requirements:

• Proven Experience: Minimum of 3 years in marketing roles focused on multifamily lease-up properties, with a demonstrated track record of increasing occupancy through digital marketing initiatives.
• Digital Marketing Expertise: Hands-on experience managing Google Ads campaigns, optimizing Google Business Profiles, maintaining WordPress websites, running Facebook and Instagram advertising campaigns, and syndicating listings across rental platforms.
• CRM and Automation Proficiency: Experience using CRM and marketing automation tools, such as GoHighLevel, to design and implement lead nurturing workflows and automation strategies.
• AI and Automation Knowledge: Familiarity with AI tools and automation technologies that enhance marketing efficiency and streamline leasing operations.
• Analytical Acumen: Strong ability to interpret campaign performance, occupancy trends, and marketing data to inform strategic decision-making and drive continuous improvement.
• Project Management Skills: Exceptional organizational and multitasking abilities, with experience managing multiple stakeholders and initiatives in a fast-paced environment.
• Communication Proficiency: Professional-level written and verbal English communication skills (C1/C2 proficiency) to effectively collaborate with global teams and stakeholders.
• Remote Work Adaptability: Self-motivated and capable of working independently in a fully remote setting while maintaining availability during CST business hours.

Preferred Qualifications

While not mandatory, the following experience will be considered an advantage:

• Background in multifamily property management, branding, or repositioning projects.
• Knowledge of SEO and local search optimization techniques.
• Proficiency in design tools such as Canva or Adobe Creative Suite.
• Experience with email marketing platforms and project management tools like HubSpot, ClickUp, Monday.com, or Asana.

Benefits and Perks

This is a fully remote, full-time position offering the flexibility to work from your preferred location while aligning with CST business hours. You will have the opportunity to lead high-impact marketing initiatives that drive tangible business outcomes in a dynamic and innovative environment. Join our team to make a meaningful contribution to the success of multifamily lease-up projects while enjoying the benefits of a flexible and collaborative work culture.