Senior Field Marketing Specialist

Position Overview

We are seeking a dynamic and results-driven Senior Field Marketing Specialist to spearhead our field marketing initiatives across all Barns branches. In this pivotal role, you will be responsible for designing, executing, and optimizing promotional campaigns that enhance brand visibility, drive customer engagement, and ensure consistent brand representation across all touchpoints. Your strategic leadership will bridge the gap between marketing strategy and on-ground execution, delivering measurable impact through data-driven insights and seamless operational coordination.

Key Responsibilities

• Strategic Campaign Leadership: Develop and lead the execution of field marketing campaigns tailored to regional and branch-specific needs, ensuring alignment with the company’s overarching marketing strategy. Oversee the end-to-end planning, implementation, and evaluation of promotional initiatives, including seasonal campaigns, product launches, and high-impact events.
• Brand Consistency & Compliance: Enforce brand standards by overseeing the distribution, placement, and display of all promotional and advertising materials. Conduct regular branch audits to assess visual identity compliance, promotional execution, and adherence to brand guidelines. Address any gaps promptly and escalate critical issues to senior management for resolution.
• Event & Activation Management: Drive the successful execution of launch events, seasonal promotions, and experiential marketing activations. Manage timelines, logistics, and on-ground teams to ensure flawless execution, while maintaining high standards of quality and customer experience.
• Performance Analysis & Reporting: Prepare and present detailed field reports that analyze campaign performance, branch readiness, and operational efficiency. Translate field observations into actionable insights, recommending strategic improvements to enhance market presence and customer engagement.
• Cross-Functional Collaboration: Serve as the primary liaison between marketing, operations, and maintenance teams to resolve display and visual presentation issues efficiently. Foster strong working relationships to ensure seamless coordination and alignment across departments.
• Inventory & Database Management: Own and maintain the branch database and promotional inventory system, ensuring accuracy, accessibility, and operational readiness. Anticipate field marketing needs for both existing and new branches, proactively identifying opportunities for optimization and growth.
• Team Leadership & Mentorship: Provide guidance, direction, and support to junior field marketing team members. Foster a culture of collaboration, accountability, and continuous improvement through regular feedback and professional development initiatives.
• Agency & Vendor Management: Manage relationships with external agencies and partners, including briefings, deliverable reviews, and performance evaluations. Ensure all external collaborations adhere to brand standards, timelines, and budgetary constraints.
• Budget & Resource Optimization: Contribute to the tracking and management of field marketing budgets, supporting cost-efficient planning and resource allocation. Identify opportunities to maximize ROI while maintaining high standards of execution.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 4–6 years of progressive experience in field marketing or brand operations, preferably within an F&B or multi-branch retail environment. A proven track record of leading end-to-end campaigns and managing external vendors or agencies is essential.
• Language Proficiency: Fluency in both Arabic and English, with exceptional written and verbal communication skills.
• Leadership & Project Management: Demonstrated ability to lead cross-functional teams, prioritize multiple initiatives, and deliver results under tight deadlines. Strong analytical and problem-solving skills with a keen eye for detail.
• Stakeholder Engagement: Exceptional interpersonal and stakeholder management skills, with the ability to influence and collaborate across all levels of the organization.
• Technical Proficiency: Familiarity with marketing analytics tools, CRM systems, and project management software is a plus.

If you are a strategic thinker with a passion for driving brand excellence and a proven ability to execute field marketing initiatives with precision, we invite you to join our team and contribute to our continued growth and success.