Influencer Marketing Specialist

Influencer Marketing Specialist - Overseas KOL Strategy & Execution

We are seeking a dynamic Influencer Marketing Specialist to develop and execute strategic KOL (Key Opinion Leader) marketing campaigns in key overseas markets, including South Korea and the Middle East. This role involves end-to-end management of influencer collaborations, from sourcing to post-campaign analysis, ensuring high-quality project delivery and maximizing brand influence.

• Develop and implement localized influencer marketing strategies across TikTok, Instagram, YouTube, and other platforms to align with brand and business objectives.
• Manage the entire KOL collaboration process independently, including influencer sourcing, evaluation, outreach, negotiation, contract execution, content review, campaign launch, performance tracking, and post-campaign analysis.
• Build and maintain a strong network of influencers, MCN agencies, and local partners across Japan, South Korea, and the Middle East, cultivating long-term strategic partnerships.
• Establish and optimize a KOL performance measurement framework, tracking key metrics such as reach, engagement rate, CTR, conversion rate, and ROI to refine influencer selection and collaboration strategies.
• Collaborate closely with cross-functional teams to optimize creative assets, execute marketing campaigns, and enhance overall brand communication effectiveness.
• Stay updated on global social media trends, local market insights, and influencer ecosystem developments to explore innovative partnership models and identify new growth opportunities.

Candidates should have a minimum of 2 years of hands-on experience in overseas KOL/Influencer Marketing, with proven experience managing end-to-end influencer campaigns independently. Familiarity with local influencer ecosystems, major global social media platforms, and data-driven performance evaluation is essential. Fluency in English is required, with proficiency in Japanese, Korean, or Arabic being a strong plus.