SALES EXECUTIVE

Position Overview

We are seeking a dynamic and results-driven Sales Executive to join our team and play a pivotal role in driving revenue growth by promoting and selling our company’s diverse product portfolio to assigned customers. In this position, you will serve as the primary liaison between our organization and our valued clients, ensuring seamless transactions, exceptional service, and strategic market penetration. Your responsibilities will encompass a wide range of sales and operational tasks, including customer acquisition, order processing, inventory management, and competitive intelligence reporting. The ideal candidate will possess a strong sales acumen, excellent communication skills, and a proactive approach to problem-solving.

Key Responsibilities

The Sales Executive will be entrusted with the following core duties and responsibilities:

• Customer Acquisition and Sales Execution: Proactively identify, engage, and sell to potential and existing customers within your designated territory, ensuring maximum market coverage and revenue generation.
• Competitive Intelligence: Monitor and report on competitor activities, market trends, and customer feedback to inform strategic decision-making and maintain a competitive edge.
• Planogram Implementation: Ensure strict adherence to company merchandising standards by overseeing the proper implementation of planograms in retail outlets and customer locations.
• Order Processing and Documentation: Facilitate special order requests as needed, prepare and submit all required documentation for call cycles and business reviews, and present customer orders to the sales team leader and finance department.
• Invoice Management: Collect invoices in accordance with the company’s aging policy, ensuring timely payments and minimizing outstanding balances.
• Customer Relationship Management: Address and escalate customer complaints to the sales team leader, issue return forms for defective products (with necessary approvals), and conduct quarterly account reconciliations to maintain accurate financial records.
• Inventory Oversight: Perform thorough inventory checks during each visit, covering both warehouse and shelf stock to identify discrepancies, prevent stockouts, and optimize product availability.
• New Business Development: Identify and report new customer opportunities within your territory to the team leader, contributing to the expansion of our market presence.
• Performance Reporting: Communicate any unresolved issues, objections, or challenges encountered during customer interactions to the team leader for prompt resolution and strategic planning.

Qualifications and Competencies

To excel in this role, candidates must meet the following educational and professional requirements:

• Education: A minimum of a high school diploma or equivalent qualification is required. Additional certifications or training in sales, business administration, or related fields are advantageous.
• Experience: A minimum of 1 to 2 years of relevant experience in a sales or customer-facing role within a similar industry is essential. Prior experience in retail, FMCG, or distribution sectors is highly preferred.
• Core Competencies:
  • Proven ability to meet and exceed sales targets in a fast-paced environment.
  • Strong interpersonal and negotiation skills to build and maintain customer relationships.
  • Excellent organizational and time-management abilities to prioritize tasks and meet deadlines.
  • Proficiency in using CRM systems, Microsoft Office Suite, and basic data analysis tools.
  • High level of integrity, professionalism, and ethical conduct in all business dealings.
  • Ability to work independently with minimal supervision while also collaborating effectively within a team.

Work Environment

The Sales Executive will operate in a dynamic and challenging environment, requiring frequent travel within the assigned territory to meet with customers, conduct market visits, and perform inventory checks. The role demands a high degree of adaptability, resilience, and a customer-centric mindset to thrive in a competitive marketplace.