Marketing Mgr

Rare Disease Marketing Manager – Strategic Leadership Role

We are seeking a dynamic and visionary Marketing Manager to lead the commercial strategy for Amgen’s rare disease franchise. This pivotal role will collaborate closely with cross-functional teams across Marketing, Sales, Market Access, Medical, Analytics, Sales Operations, Training, Digital Field Enablement, and beyond to transform strategic priorities into impactful execution. The ideal candidate will possess a rare blend of strategic acumen, operational discipline, and cross-functional influence, with the ability to bridge portfolio-level strategy with field-ready tools, account-based execution, and measurable business outcomes.

This position reports directly to the Director of the High Specialty Care Business Unit and is instrumental in shaping the long-term commercial trajectory of Amgen’s growing rare disease portfolio. The successful candidate will drive brand planning excellence, advance the Phases of Growth roadmap, and build scalable marketing capabilities that enhance execution across the franchise. A growth-oriented mindset, collaborative spirit, analytical rigor, and the ability to distill complex business opportunities into clear, actionable plans are essential for success in this role.

Key Responsibilities

The Rare Disease Marketing Manager will be responsible for the following critical functions:

• Strategy Development and Evolution:
  • Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12-quarter roadmap.
  • Lead and support the annual brand planning process across the portfolio, ensuring alignment of strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices across indications.
  • Translate portfolio strategy into clear, actionable commercial priorities that accelerate and optimize growth across the franchise.
• Account Management:
  • Build and lead the account management marketing strategy, including tools, resources, and engagement approaches that support strategic account planning.
  • Develop portfolio-level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams supporting demand generation, patient starts, access navigation, and adherence.
  • Optimize customer engagement by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account-level impact.
• Commercial Excellence:
  • Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement.
  • Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to enhance efficiency, consistency, and impact across the Rare portfolio.
  • Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution as needed.
• Cross-Functional Collaboration:
  • Partner with Marketing, Market Access, Sales, Training, Analytics, Medical, and field leadership to align priorities, accelerate key growth opportunities, and improve the customer and patient experience.
  • Collaborate with the Business Unit Head (BUH) to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication-specific needs.
  • Embody Amgen’s core values and foster a collaborative, high-performing culture across the brand team and cross-functional partners.

Qualifications and Experience

We welcome candidates who bring diverse perspectives and unique contributions to serve patients. The ideal candidate will be a collaborative leader with the following qualifications:

• Basic Qualifications:
  • Bachelor’s degree in Pharmaceutical Sciences, PharmD, or a related field.
  • Minimum of 5 years of experience in strategy, marketing, or account management within the pharmaceutical or biotech industry.
  • Experience in rare disease, specialty, neurology, immunology, rheumatology, ophthalmology, or multi-indication brand management is strongly preferred.
• Preferred Qualifications:
  • Proven track record of developing and executing high-impact commercial strategies in rare disease or specialty markets.
  • Strong marketing and commercial strategy expertise with a focus on omnichannel engagement and digital innovation.
  • Experience in leading cross-functional teams and driving alignment across matrix organizations.
  • Demonstrated ability to analyze market data, identify trends, and translate insights into actionable strategies.

Why Join Amgen?

At Amgen, we are committed to transforming the lives of patients through innovative science and strategic commercial excellence. As a member of our team, you will have the opportunity to make a meaningful impact on the rare disease community while working alongside industry-leading professionals in a collaborative and dynamic environment. We offer competitive compensation, comprehensive benefits, and a culture that values diversity, inclusion, and continuous growth.

If you are a strategic thinker with a passion for driving commercial success in rare disease markets, we invite you to apply and become a key contributor to Amgen’s mission of serving patients.”