Marketing Generalist - Saudi Arabia 🇸🇦

Shape the Future of Preventive Healthcare in Saudi Arabia

Alan is redefining healthcare by integrating insurance, prevention, and care into a seamless, user-centric experience. As the first company to pioneer prevention insurance, we are committed to making health a universal right—not a privilege. With over 40,000 partner companies and 1 million+ members globally, we’ve already transformed the healthcare landscape in Europe and beyond, achieving €800 million in Annual Recurring Revenue (ARR). Now, we’re expanding our mission to Saudi Arabia, and we’re seeking a dynamic Marketing Generalist to lead our brand-building efforts in the region.

Your Role: Architect of Alan’s Saudi Presence

As Alan’s inaugural marketing hire in Saudi Arabia, you will be the driving force behind establishing our brand as a trusted leader in preventive healthcare. This is a unique opportunity to shape both strategy and execution from the ground up, working closely with the Saudi General Manager to craft and implement go-to-market plans that resonate with local audiences. You won’t just follow a playbook—you’ll help write it, test it, and refine it in real time. Your role will span brand development, content creation, digital engagement, and strategic communications, all with the goal of making Alan the preferred choice for employers and individuals alike.

Key Responsibilities

• Strategic Go-to-Market Leadership:
  • Collaborate with the Saudi GM to develop and execute annual, quarterly, and monthly marketing strategies tailored to the local market.
  • Prioritize initiatives with a sharp focus on brand awareness and trust-building, given Alan’s nascent presence in Saudi Arabia.
  • Design and run experiments to validate assumptions, measure impact, and iterate rapidly based on performance data.
• Brand, Communications & Social Media Strategy:
  • Define Alan’s voice and visual identity in Saudi Arabia, ensuring cultural relevance and alignment with local values and employer expectations.
  • Develop and execute Arabic-native campaigns that adapt Alan’s global brand initiatives into locally resonant narratives.
  • Own organic social media end-to-end, including content creation, editorial planning, and platform activation (LinkedIn as the anchor, supplemented by Instagram, TikTok, and YouTube as appropriate).
  • Lead public relations and communications efforts, securing media placements and press releases to position Alan as a thought leader in Saudi Arabia’s healthcare and employee benefits sectors.
  • Craft compelling copy and storytelling that educates, engages, and converts target audiences.
• Content & SEO/GEO Optimization:
  • Build and maintain Alan’s Saudi website, ensuring it reflects local messaging and adheres to SEO/GEO best practices.
  • Develop and prioritize content assets—blogs, videos, social posts, and more—that drive awareness, engagement, and organic search visibility.
  • Localize Alan’s global SEO/GEO playbook to maximize relevance and impact in the Saudi market, tracking performance rigorously.
• Event-Driven Growth:
  • Design and execute repeatable event formats that generate qualified leads and extend their impact beyond the event itself.
  • Manage event logistics, including timelines, registration pages, and materials, while ensuring seamless execution.
  • Create post-event follow-up strategies, including emails and digital touchpoints, to nurture leads and reinforce Alan’s value proposition.
  • Transform event themes and discussions into content that fuels ongoing engagement and brand awareness.
  • Support sales teams with event-driven follow-up to convert prospects into customers.

What Success Looks Like

In this role, you will be measured by Alan’s growing recognition and trust among target buyers in Saudi Arabia. Success will be defined by:

• Increasing branded organic traffic and brand awareness within the Saudi market.
• Building a qualified local audience on social media through culturally resonant content and engagement strategies.
• Positioning Alan as a credible and authoritative voice in local conversations around health, prevention, and employee benefits.
• Generating measurable pipeline signals and contributing to the growth of Alan’s customer base in Saudi Arabia.

Why This Role is Unique

This is not a traditional marketing role—it’s an opportunity to build a category from scratch in a high-growth market. You will have the autonomy to shape Alan’s Saudi narrative, experiment with innovative strategies, and see the direct impact of your work on the company’s expansion. If you thrive in dynamic environments, are passionate about healthcare innovation, and possess the creativity and strategic acumen to build a brand from the ground up, we invite you to join us on this transformative journey.