Social Media Content Creator

About Rewaq Cup

Rewaq Cup is a distinguished Saudi specialty coffee company headquartered in Jeddah, dedicated to redefining premium coffee experiences through uncompromising excellence in sourcing, roasting, and artisanal craftsmanship. With a commitment to quality and innovation, Rewaq Cup oversees every stage of the coffee journey—from seed to cup—ensuring exceptional standards and consistency across its expanding network of cafés. By blending tradition with modern techniques, the company delivers a unique coffee experience that resonates with discerning customers.

Role Overview

Rewaq Cup is seeking a dynamic and creative Social Media Content Creator to join our team on a full-time, on-site basis in Jeddah. This role is pivotal in shaping the brand’s digital identity by producing compelling visual and written content that highlights our premium products, vibrant culture, and exceptional customer experiences. The ideal candidate will be a versatile storyteller with a keen eye for detail, capable of transforming ideas into engaging digital narratives that resonate with our audience.

Key Responsibilities

• Content Creation & Production: Plan, shoot, and edit high-quality photo and video content that aligns with Rewaq Cup’s premium brand image, including product showcases, behind-the-scenes footage, and customer testimonials.
• Social Media Management: Curate and publish content across multiple platforms, including Instagram, TikTok, Snapchat, and YouTube, ensuring consistency in tone, style, and messaging.
• Copywriting & Engagement: Craft compelling captions, short-form content, and promotional materials in English, with fluency in Arabic as a significant advantage. Engage with the audience to foster community growth and brand loyalty.
• Trend Monitoring & Strategy: Stay ahead of digital trends, algorithm updates, and industry best practices to optimize content performance and maximize reach and engagement.
• Collaboration & Campaign Execution: Work closely with the marketing and operations teams to develop and execute end-to-end digital campaigns, from conceptualization to final delivery.
• Performance Analysis: Utilize analytics tools to track content performance, interpret insights, and refine strategies to enhance audience engagement and content effectiveness.
• Brand Consistency: Maintain a cohesive and premium brand identity across all digital channels, ensuring that every piece of content reflects Rewaq Cup’s values and aesthetic.

Qualifications & Skills

To excel in this role, candidates must possess the following qualifications and competencies:

• Technical Proficiency: Advanced skills in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, and Audition, with the ability to produce polished visual content from concept to final output.
• Video & Post-Production Expertise: Exceptional video editing capabilities, including color grading, motion graphics, sound design, visual effects, transitions, and cinematic storytelling tailored for social media platforms.
• Photography & Cinematography: Hands-on experience with professional camera operation, lighting techniques, composition, and audio recording to produce high-quality visual content.
• Content Strategy & Management: Proven experience in managing content calendars, publishing schedules, and multi-platform strategies to ensure timely and impactful content delivery.
• Copywriting & Language Skills: Strong writing and editing abilities for creating engaging captions and short-form content in English; proficiency in Arabic is highly desirable.
• Digital Marketing Insights: A deep understanding of social media algorithms, audience engagement tactics, and performance optimization to drive measurable results.
• Creativity & Collaboration: Ability to develop innovative concepts, work efficiently in a fast-paced environment, and collaborate effectively with cross-functional teams.
• Analytical Mindset: Experience interpreting social media metrics and insights to refine content strategies and enhance audience reach and engagement.

Education & Experience

Candidates should hold a Bachelor’s degree in Marketing, Media, Communications, Film Production, Graphic Design, or a related field. Alternatively, equivalent professional experience with a strong portfolio demonstrating expertise in content creation, digital marketing, or social media management will be considered. Prior experience in the specialty coffee, hospitality, or food and beverage industry is a significant advantage.