Sales Director – B2B

Position Overview

We are seeking a dynamic and results-driven Sales Director – B2B to lead our commercial strategy and drive sustainable revenue growth across local and international markets. In this pivotal leadership role, you will be responsible for expanding our client base, fostering strategic partnerships, and ensuring the achievement of ambitious sales targets through the delivery of cutting-edge technology and consulting solutions. Your expertise will be instrumental in shaping the company’s market presence, enhancing profitability, and aligning sales initiatives with overarching business objectives. This position demands a strategic visionary with a proven track record in B2B sales leadership, enterprise client acquisition, and commercial negotiation.

Key Responsibilities

Sales Strategy & Leadership

• Develop and execute a comprehensive B2B sales strategy that aligns with the company’s long-term business goals and market positioning.
• Establish annual sales plans, set measurable targets, and define key performance indicators (KPIs) to drive accountability and performance.
• Conduct in-depth market analysis to identify emerging trends, customer demands, and competitive dynamics, translating insights into actionable growth strategies.
• Lead initiatives to expand market share, enhance revenue streams, and optimize profitability through targeted business development efforts.

Business Development & Client Acquisition

• Spearhead the identification and acquisition of new clients across both public and private sectors, leveraging a consultative approach to meet their evolving needs.
• Cultivate and deepen relationships with existing clients to unlock additional business opportunities and ensure long-term retention.
• Lead high-stakes commercial negotiations, prepare compelling business proposals, and finalize strategic deals that deliver value to both the client and the company.
• Build and nurture strategic partnerships with local and international organizations to drive collaborative growth and innovation.
• Represent the company at key industry events, conferences, and exhibitions, both domestically and abroad, to enhance brand visibility and forge new business connections.

Client & Account Management

• Develop and maintain strong, trusted relationships with C-level executives and decision-makers to ensure alignment with client objectives and business priorities.
• Act as the primary point of contact for strategic accounts, overseeing commercial commitments and identifying opportunities for upselling and cross-selling.
• Monitor client satisfaction levels and proactively address any concerns to strengthen retention and foster loyalty.

Sales Team Management & Development

• Lead, inspire, and mentor a high-performing sales team, setting clear expectations and providing ongoing coaching to enhance individual and collective performance.
• Define sales targets, monitor pipeline health, and implement strategies to ensure a consistent flow of business opportunities.
• Conduct regular performance reviews, provide constructive feedback, and implement development plans to cultivate top-tier sales talent.

Commercial Management & Reporting

• Develop accurate sales forecasts and revenue projections to guide strategic decision-making and resource allocation.
• Prepare executive-level sales and performance reports, highlighting key metrics, trends, and actionable insights for senior leadership.
• Ensure adherence to company commercial policies, ethical standards, and regulatory requirements throughout all sales operations.

Cross-Functional Collaboration

• Partner with technical and consulting teams to co-create tailored solutions that address client pain points and align with market demands.
• Collaborate closely with the Marketing Department to generate high-quality sales leads and amplify brand messaging across targeted channels.
• Work in tandem with Finance and Legal teams to streamline contract negotiations, mitigate risks, and ensure seamless deal execution.
• Provide market intelligence and customer feedback to support the development of innovative services and solutions that meet evolving industry needs.

Qualifications & Experience

Education & Certifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field; an MBA or advanced degree is highly desirable.

Professional Experience

• Minimum of 10 years of progressive experience in B2B sales and business development, with a focus on enterprise-level solutions.
• Minimum of 5 years in a senior sales leadership role, demonstrating a track record of driving revenue growth and managing high-performing teams.
• Proven experience in the Information Technology (IT), Digital Transformation, Technology Services, or Technology Consulting sectors, with a deep understanding of technology-driven sales processes.
• Demonstrated success in strategic account management, commercial negotiations, and contract lifecycle management.
• Extensive experience in building and managing partnerships with local and international organizations, including government entities and multinational corporations.
• Proven ability to exceed sales targets consistently, with a history of delivering measurable business impact in competitive markets.

Key Competencies

• Strong professional network comprising at least 30 private sector companies, including local and international organizations operating within and outside the Kingdom of Saudi Arabia.
• In-depth knowledge of the Saudi IT and Digital Transformation market, with a keen understanding of regional business dynamics and emerging opportunities.
• Exceptional leadership, communication, and negotiation skills, with the ability to influence stakeholders at all levels.
• Strategic mindset with a results-oriented approach, capable of balancing short-term objectives with long-term vision.
• Proficiency in CRM tools, sales analytics, and business intelligence platforms to drive data-informed decision-making.