Assistant Digital Marketing Manager

About the Role

We are seeking a dynamic and results-driven Assistant Digital Marketing Manager to spearhead our digital growth initiatives, driving traffic, conversions, and brand engagement across all digital touchpoints. This role is ideal for a digital marketing professional who excels in blending data-driven insights with creative strategy to deliver measurable impact. If you are passionate about crafting high-performing campaigns, leading high-impact teams, and transforming analytics into actionable strategies, we invite you to join our team and shape the future of Boutiqaat’s digital presence.

Key Responsibilities

The Assistant Digital Marketing Manager will play a pivotal role in developing, executing, and optimizing Boutiqaat’s digital marketing strategy across multiple channels, including SEM, SEO, social media, email marketing, display advertising, and beyond. Your responsibilities will encompass:

• Strategic Campaign Leadership: Plan, execute, and optimize multi-channel digital marketing campaigns aligned with business objectives, ensuring each initiative drives measurable results and supports growth targets.
• Performance Analysis & Optimization: Monitor campaign performance, analyze key metrics such as CPL, CPA, ROI, website traffic, and engagement, and implement data-driven optimizations to enhance effectiveness and ROI.
• Content & Brand Management: Oversee the creation of compelling, high-quality content tailored to our audience, manage content calendars to ensure timely execution, and maintain consistent brand storytelling across all digital platforms.
• Team Leadership & Collaboration: Manage and mentor a high-performing team of SEO specialists, social media managers, and content creators, fostering a collaborative and performance-driven culture through regular feedback, coaching, and professional development opportunities.
• Social Media & Digital Presence: Lead the management of social media platforms, including Instagram, Facebook, Snapchat, Twitter/X, and YouTube, ensuring consistent brand messaging and engagement strategies that amplify our online presence.
• Stakeholder & Partner Engagement: Collaborate with media partners, internal stakeholders, and cross-functional teams to amplify campaign reach, strengthen brand reputation, and drive innovation in digital initiatives.
• Market & Competitor Insights: Conduct thorough competitor and market analysis to identify trends, opportunities, and competitive advantages, providing strategic recommendations to senior management to inform decision-making.
• Budget & Resource Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact and ROI across all campaigns and initiatives.
• Technical & Analytical Expertise: Leverage tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEO platforms (SEMrush, Ahrefs), email marketing platforms, and CRM systems to track performance, optimize campaigns, and drive data-informed decisions.

What You Bring to the Table

To excel in this role, you will possess the following qualifications and attributes:

• Education & Experience: A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, coupled with 9–12 years of progressive digital marketing experience, including 3–4 years in a leadership or managerial capacity.
• Proven Expertise: A track record of successfully managing integrated digital campaigns, leading high-performing teams, and delivering measurable results in areas such as SEM, SEO, social media, email marketing, and performance marketing.
• Analytical & Technical Skills: Strong analytical mindset with hands-on experience using Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Ahrefs), email platforms, and CRM systems. Basic knowledge of HTML, CSS, and JavaScript is considered a valuable asset.
• Strategic & Creative Thinking: Ability to develop innovative digital strategies, launch impactful promotions and campaigns, and maintain a robust digital framework and social media governance to ensure brand consistency and growth.
• Leadership & Communication: Exceptional leadership skills with the ability to inspire and mentor teams, coupled with strong communication abilities to collaborate effectively with stakeholders at all levels.
• Adaptability & Curiosity: A proactive approach to staying ahead of digital trends, coupled with the agility to manage multiple projects in a fast-paced, dynamic environment.
• Language Proficiency: Fluency in English is essential; proficiency in Arabic is a distinct advantage.

Why Join Us?

This is an exceptional opportunity to take ownership of Boutiqaat’s digital marketing strategy, work alongside industry experts, and make a tangible impact on the company’s growth and success. You will benefit from hands-on experience, expert mentorship, and the chance to contribute to innovative digital initiatives that shape the future of our brand. If you are a strategic thinker, a data-driven leader, and a creative force ready to drive results, we encourage you to apply and become part of our exciting journey.