Media Buyer

Position Overview

We are looking for a dynamic and results-oriented Media Buyer to join our Marketing team at Real Estate Company. In this pivotal role, you will be responsible for strategically planning, executing, and optimizing paid advertising campaigns across a diverse range of digital platforms, including Meta, Google, TikTok, Snapchat, and others. Your primary objective will be to generate high-quality leads, maximize return on investment (ROI), and drive sustainable business growth in alignment with our company’s sales and marketing goals.

Key Responsibilities

The Media Buyer will play a central role in the following areas:

• Campaign Management: Develop, launch, and continuously optimize paid advertising campaigns across multiple digital channels to ensure maximum reach, engagement, and conversion.
• Budget Optimization: Manage and allocate advertising budgets with precision, ensuring cost-effective media spend while maintaining performance standards.
• Performance Analysis & Optimization: Monitor campaign performance in real-time, analyze key performance indicators (KPIs) such as Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS), and implement data-driven optimizations to enhance results.
• Audience Research & Testing: Conduct thorough audience research, segmentation, and A/B testing to refine targeting strategies and improve campaign effectiveness.
• Cross-Functional Collaboration: Work closely with Marketing, Sales, and Creative teams to develop cohesive advertising strategies, align on campaign objectives, and ensure the production of high-impact campaign assets.
• Tracking & Reporting: Implement and maintain advanced tracking solutions using tools such as Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel to monitor campaign performance and user behavior. Prepare comprehensive reports with actionable insights and strategic recommendations for stakeholders.
• Compliance & Brand Alignment: Ensure all advertising campaigns adhere to platform policies, industry regulations, and brand guidelines to maintain integrity and avoid disruptions.
• Industry Awareness: Stay ahead of digital advertising trends, platform algorithm updates, and emerging best practices to maintain a competitive edge in the market.
• Lead Generation & Sales Support: Contribute to lead generation initiatives and collaborate with the sales team to achieve revenue targets and business growth objectives.

Qualifications & Requirements

To excel in this role, candidates should meet the following criteria:

• Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• Experience: Minimum of 2 years of hands-on experience as a Media Buyer or Performance Marketing Specialist, with a proven track record of driving successful paid advertising campaigns.
• Industry Knowledge: Prior experience in the real estate sector is highly advantageous, though not mandatory.
• Technical Proficiency: Strong expertise in Meta Ads Manager and Google Ads, along with experience using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other conversion tracking tools.
• Analytical Skills: Exceptional ability to interpret complex data, identify trends, and translate insights into actionable strategies to optimize campaign performance.
• Soft Skills: Excellent communication, organizational, and problem-solving abilities, with the capacity to manage multiple projects under tight deadlines in a fast-paced environment.
• Certifications: Google Ads and Meta certifications are a plus and demonstrate a commitment to professional development in the digital advertising space.

If you are a proactive, analytical, and results-driven professional with a passion for digital advertising, we invite you to apply and contribute to our company’s continued success.