Digital Marketing Manager - Saudi only

About the Role

We are seeking a highly motivated and results-driven Digital Marketing Manager to join our team in Riyadh on a full-time, on-site basis. This pivotal role will be responsible for designing, implementing, and optimizing digital marketing strategies to drive clinic growth, enhance brand visibility, and generate high-quality leads across multiple online platforms. The ideal candidate will possess a strategic mindset, a deep understanding of digital marketing best practices, and a passion for leveraging data-driven insights to maximize return on investment (ROI).

Key Responsibilities

The Digital Marketing Manager will play a central role in shaping the digital presence of our clinics by executing comprehensive marketing campaigns. Your core responsibilities will include:

• Campaign Strategy & Execution: Develop and oversee integrated digital marketing campaigns tailored to our business objectives, ensuring alignment with clinic growth and brand awareness goals.
• Social Media Management: Plan, create, and schedule engaging content across relevant social media platforms while actively monitoring engagement metrics and fostering a vibrant online community.
• Performance Marketing: Lead paid digital advertising initiatives, including search engine marketing (SEM), social media advertising, and other performance-based campaigns to drive targeted traffic and conversions.
• Analytics & Optimization: Utilize advanced web analytics tools, such as Google Analytics, to track campaign performance, analyze user behavior, and implement data-driven optimizations to enhance ROI and conversion rates.
• Cross-Functional Collaboration: Work closely with the design and content teams to ensure brand consistency and high-quality deliverables. Coordinate with clinic operations and leadership to align marketing initiatives with overarching business strategies.
• Vendor & Agency Management: Oversee relationships with external agencies, vendors, and partners to ensure seamless execution of marketing initiatives and adherence to brand guidelines.
• Industry Trends & Innovation: Stay abreast of emerging digital marketing trends, particularly within the aesthetics and healthcare sectors, and incorporate innovative strategies to maintain a competitive edge.

Qualifications & Skills

To excel in this role, you will bring a blend of strategic thinking, technical expertise, and industry knowledge. The ideal candidate will meet the following criteria:

• Education & Experience: A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. Alternatively, equivalent practical experience in digital marketing will be considered. Prior experience in the healthcare, beauty, or aesthetics industry is advantageous but not mandatory.
• Digital Marketing Proficiency: Demonstrated expertise in developing and executing integrated digital marketing campaigns, with a strong focus on lead generation and conversion optimization.
• Social Media Expertise: Hands-on experience in social media marketing, including content strategy, community management, and paid social advertising campaigns.
• Analytics & Reporting: Proficiency in web analytics tools (e.g., Google Analytics) to measure campaign performance, track key performance indicators (KPIs), and generate insightful reports for stakeholders.
• Project & Time Management: Exceptional organizational skills with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.
• Communication & Collaboration: Excellent written and verbal communication skills in English are essential. Proficiency in Arabic is a valuable asset for engaging with local audiences and stakeholders.

Why Join Us?

As a Digital Marketing Manager, you will have the opportunity to make a significant impact on our clinic’s growth and brand reputation. This role offers a dynamic work environment where creativity, innovation, and strategic thinking are highly valued. You will collaborate with a talented team of professionals and contribute to shaping the future of our digital presence in the competitive aesthetics and healthcare landscape.