Director - Marketing Technology (MarTech)

About the Role

Qiddiya is seeking a visionary and commercially astute Director of Marketing Technology (MarTech) to spearhead the strategy, execution, and performance of its marketing technology ecosystem. This pivotal role will be responsible for driving measurable business outcomes by leading the design and delivery of data-driven marketing capabilities across customer journeys, analytics, attribution, automation, personalization, and marketing operations. The ideal candidate will ensure Qiddiya delivers consistent, high-performing customer experiences across all touchpoints while fostering a scalable, secure, and compliant MarTech ecosystem that aligns marketing objectives with technology execution.

Key Responsibilities

Martech Strategy & Roadmap

• Define and own the MarTech strategy in alignment with Qiddiya’s brand, commercial objectives, and guest lifecycle.
• Develop a comprehensive platform and capability roadmap, including CRM, CDP/CRM enhancements, marketing automation, consent management, and measurement frameworks.
• Establish standardized processes and governance for MarTech releases, integrations, and data quality to ensure operational excellence.

Customer Journeys & Personalization

• Oversee the build and optimization of end-to-end customer journeys, from acquisition to conversion, retention, and reactivation.
• Lead the execution of segmentation, personalization, and lifecycle programs using first-party data to enhance guest engagement.
• Ensure adherence to best practices in lifecycle messaging, content orchestration, and frequency controls to maximize relevance and impact.

Measurement, Attribution & Analytics

• Establish clear measurement frameworks for campaigns and lifecycle programs, including KPIs, dashboards, and experimentation methodologies.
• Own attribution and performance reporting, delivering accurate and actionable insights to drive data-informed decision-making.
• Collaborate with analytics and data teams to improve tracking, event taxonomy, and reporting reliability, ensuring robust data integrity.

Martech Architecture, Integration & Security

• Oversee the integration strategy between marketing platforms and enterprise systems, including CRM, data sources, web/mobile, ticketing, loyalty, and CMS.
• Ensure privacy-by-design principles, consent management, and compliance with relevant regulations and internal policies.
• Coordinate with IT and security teams to safeguard data protection, system reliability, and operational resilience.
• Manage relationships with key vendors to ensure service excellence and alignment with Qiddiya’s strategic goals.

Leadership & Stakeholder Management

• Lead and mentor MarTech professionals, fostering a culture of innovation, accountability, and continuous improvement.
• Create cross-functional alignment with Brand, Content, Partnerships, Media, and Product teams to ensure cohesive execution.
• Communicate roadmap progress, performance outcomes, and potential risks to senior leadership with clarity and strategic insight.

Requirements

Experience & Qualifications

• 10+ years of experience in marketing technology, CRM, or marketing operations, with at least 5 years in a senior or leadership role.
• Proven expertise in CRM and lifecycle marketing, including journey design, segmentation, and automation.
• Strong understanding of MarTech ecosystems, including data integration, automation, and analytics.
• Deep knowledge of tracking, measurement, attribution methodologies, and experimentation frameworks.
• Experience with enterprise-grade platforms, APIs, and system integrations in large-scale environments.
• Project and program management skills, with a track record of delivering complex roadmaps and operational governance.
• Background in entertainment, hospitality, retail, ticketing, or loyalty programs is highly desirable.
• Familiarity with Customer Data Platform (CDP) concepts and customer identity solutions.
• Hands-on experience implementing consent management and privacy frameworks in compliance with regulations such as GDPR or CCPA.
• Proficiency with marketing cloud ecosystems and analytics tooling commonly used in enterprise settings.
• Strong technical competencies in the Adobe MarTech suite of products.

Technical Competencies

• Expertise in Adobe MarTech suite, including tools for analytics, automation, and personalization.
• Proficiency in CRM platforms, marketing automation, and CDP concepts.
• Experience with analytics and reporting tools, including dashboard development, event tracking, and data pipelines.
• Knowledge of integration concepts such as APIs, webhooks, and ETL/ELT processes, along with data quality best practices.
• Familiarity with marketing experimentation and performance optimization methodologies to drive continuous improvement.