Head of Event Marketing

About Tahaluf

Tahaluf stands as the premier B2B live and on-demand event organizer in Saudi Arabia, distinguished by its scale in terms of space, attendance, workforce, and revenue. As a dynamic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), Tahaluf embodies boldness, vision, and a relentless drive to create meaningful impact. Our collaborative culture thrives on creativity and a touch of enjoyment, where teamwork takes precedence and the work environment mirrors the excitement of the events we curate.

At Tahaluf, we are scaling rapidly, and this growth is powered by exceptional local partners—both governmental and non-governmental—who are at the forefront of Saudi Arabia’s B2B and B2C large-scale event landscape. Our portfolio includes groundbreaking events such as LEAP and Cityscape, recognized as the largest in their respective fields of technology and real estate; Black Hat MEA, which holds a Guinness World Record for the largest CTF competition; and CPHI Middle East, the largest debut event in the pharmaceutical industry. Tahaluf is not just participating in the global events sector—we are redefining it.

Your Opportunity

Join Tahaluf’s ambitious and committed team, where we challenge the status quo and push boundaries to deliver unparalleled experiences. From day one, you will immerse yourself in large-scale projects under the mentorship of a supportive leadership team dedicated to fostering your personal and professional growth. This role offers the chance to make a tangible impact while opening doors to new opportunities in a fast-evolving industry.

Key Responsibilities

Leadership & Team Management

• Recommend and implement team structures and delivery solutions tailored to evolving requirements.
• Provide strategic direction and line management to senior marketers and specialists across diverse event portfolios.
• Collaborate with the Portfolio Marketing Director to ensure optimal team composition, resource allocation, and alignment with KPIs.
• Offer guidance, constructive feedback, and inspiration to direct reports to drive performance and engagement.
• Champion the adoption and optimization of marketing technology solutions and digital marketing strategies to enhance campaign effectiveness.
• Ensure successful execution of marketing campaigns in alignment with KPIs, event objectives, and divisional strategy.
• Develop and implement clear development roadmaps for team members to foster skill enhancement and career progression.
• Equip line reports with the necessary skills and training to effectively manage junior team members and specialists.
• Monitor and ensure the technical proficiency of the team in utilizing marketing technologies and tools.
• Uphold and reflect the high-performance culture that defines Tahaluf’s marketing team.

Analysis & Insight

• Oversee the production of relevant and timely reports to monitor campaign performance and identify areas for improvement.
• Leverage data insights to recommend strategic adjustments to campaign execution, driving revenue growth and uncovering new opportunities.
• Analyze and report on trends over time to refine campaign strategies and enhance effectiveness.
• Ensure accurate and timely data collection through onsite and post-event surveys, registration forms, and industry research.
• Collaborate with internal teams to enforce data governance and management policies, ensuring compliance and integrity.
• Deliver pre-agreed reports during and post-campaign to evaluate channel effectiveness and ROI.
• Utilize recommended campaign analytics dashboards to monitor performance and inform decision-making.
• Foster a culture of testing and metrics-driven decision-making within the team.
• Share case studies and best practices with marketers across the team, division, and Informa Markets to drive continuous improvement.

Planning & Campaign Management

• Collaborate with marketing managers and the wider team to develop and execute product marketing campaigns aligned with strategic objectives for exhibitions and virtual/hybrid events.
• Monitor operational implementation plans to ensure adherence to deadlines and deliverables.
• Align campaign strategies with event timelines, audience segments, and market trends to maximize engagement and impact.