Head of Event Marketing

About Tahaluf

Tahaluf stands as the premier B2B live and on-demand events organiser in Saudi Arabia, distinguished by its scale in terms of space, attendance, workforce, and revenue. As a strategic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), Tahaluf is committed to driving innovation and excellence in the events industry. With a bold vision and a determination to make a lasting impact, Tahaluf fosters a dynamic culture of collaboration, creativity, and engagement, where teamwork is paramount and work is as exhilarating as the events we curate. Our rapid growth is underpinned by exceptional local partnerships with government and non-government organisations, positioning Tahaluf at the forefront of Saudi Arabia’s B2B and B2C large-scale events landscape.

Join a Global Leader in Event Marketing

Be part of an organisation that is redefining the global events sector with groundbreaking initiatives such as LEAP and Cityscape—ranked among the largest events worldwide in technology and real estate, respectively. Tahaluf’s portfolio also includes Black Hat MEA, recognised by the Guinness World Records for hosting the largest Capture The Flag competition, and CPHI Middle East, which set a historic benchmark as the largest debut event in the pharmaceutical industry. By joining Tahaluf, you will contribute to a series of record-breaking events that shape industries and influence markets globally.

Your Role as Head of Event Marketing

Reporting directly to the Portfolio Marketing Director, you will lead a high-performing team of marketing professionals based in Riyadh. This pivotal role demands a dynamic and commercially astute leader with a proven track record in collaborative marketing strategies. Your mission will be to develop and execute product marketing campaigns that align with customer demand, ensuring maximum impact and return on investment. You will play a key role in shaping the future of Tahaluf’s marketing initiatives, driving innovation, and optimising performance across all channels.

Key Responsibilities

Leadership & Team Management

• Recommend and implement team structures and delivery solutions tailored to evolving requirements, ensuring alignment with strategic objectives and KPIs.
• Provide hands-on leadership to senior marketers and specialists, fostering a high-performance culture that encourages innovation and excellence.
• Collaborate with the Portfolio Marketing Director to ensure the team is equipped with the right resources, specialisms, and expertise to achieve divisional goals.
• Offer continuous guidance, feedback, and mentorship to line reports, empowering them to excel in their roles and develop their leadership capabilities.
• Champion the adoption and optimisation of marketing technology solutions, driving digital transformation and enhancing operational efficiency across the team.
• Ensure the successful delivery of marketing campaigns in line with agreed KPIs, event strategies, and divisional objectives, while fostering a culture of accountability and continuous improvement.
• Develop and implement clear development roadmaps for team members, identifying training needs and ensuring technical proficiency in marketing tools and platforms.
• Equip line reports with the skills and training required to effectively manage junior team members and specialists, ensuring a pipeline of future-ready talent.

Analysis & Insight

• Monitor and analyse campaign performance by overseeing the production of timely and relevant reports, and recommend strategic adjustments based on data-driven insights.
• Share critical insights with sales, event teams, and senior management to identify revenue opportunities and explore new business avenues.
• Analyse long-term trends and leverage these insights to refine and enhance campaign strategies, ensuring sustained effectiveness and impact.
• Ensure the accurate and timely capture of data, including onsite and post-show surveys, registration forms, and industry research, while adhering to data governance and management policies.
• Oversee the delivery and accuracy of pre-agreed reports during and post-campaign to evaluate channel effectiveness and ROI, utilising recommended campaign analytics dashboards.
• Foster a culture of testing and metrics-driven decision-making within the team, encouraging a data-centric approach to marketing initiatives.
• Develop and share case studies with marketers across the team, division, and Informa Markets to highlight best practices and drive continuous learning.

Planning & Campaign Management

• Collaborate with marketing managers and the wider team to plan and execute product marketing campaigns that align with strategic objectives for exhibitions and virtual/hybrid events.
• Monitor operational implementation plans, ensuring adherence to deadlines, budgets, and quality standards while mitigating risks and addressing challenges proactively.
• Work closely with cross-functional teams, including sales, event operations, and senior leadership, to ensure seamless execution and alignment with broader business goals.
• Drive the development of compelling event positioning and messaging that resonates with target audiences and enhances brand visibility.
• Leverage market research and customer insights to inform campaign strategies, ensuring relevance and impact in a competitive landscape.

Why Join Tahaluf?

At Tahaluf, we are committed to fostering a workplace that values ambition, innovation, and collaboration. From day one, you will have the opportunity to contribute to large-scale projects under the guidance of a supportive leadership team that prioritises your personal and professional growth. Tahaluf offers a unique platform to make a tangible impact in the global events sector while working alongside industry leaders and visionaries. If you are a forward-thinking marketing professional ready to take on a leadership role in a fast-paced and dynamic environment, we invite you to apply and become part of our journey to redefine the future of events.