Marketing Manager

About Tahaluf

Tahaluf stands as Saudi Arabia’s premier B2B live and on-demand events organiser, distinguished by its scale in space utilisation, attendee numbers, workforce, and revenue generation. As a strategic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), Tahaluf is committed to delivering bold, visionary, and impactful experiences. Our organisational culture thrives on collaboration, creativity, and a dynamic work environment where teamwork is paramount, and the excitement of our events is mirrored in our daily operations.

At Tahaluf, we take pride in our exceptional partnerships with government and non-government organisations, all of which are pivotal in shaping Saudi Arabia’s B2B and B2C event landscape. Our portfolio includes groundbreaking events such as LEAP and Cityscape, recognised as the largest in their respective fields of technology and real estate. Additionally, we proudly host Black Hat MEA, which holds a Guinness World Record for the largest Capture The Flag competition, and CPHI Middle East, the largest debut event in the pharmaceutical industry. These achievements underscore Tahaluf’s transformative influence on the global events sector.

Role Overview

As a Marketing Manager at Tahaluf, you will play a pivotal role in designing and executing comprehensive marketing strategies to achieve commercial objectives and revenue targets. Your responsibilities will encompass brand development, customer segmentation, data-driven analytics, campaign planning, and multi-channel optimisation. This role offers a unique opportunity to contribute to large-scale projects while receiving guidance from a supportive leadership team dedicated to fostering your professional growth and unlocking new career opportunities.

Key Responsibilities

• Strategic Marketing Leadership: Take ownership of the marketing strategy, including planning, implementation, management, and optimisation of both inbound and outbound marketing campaigns to drive measurable results.
• Performance Tracking and Reporting: Deliver on strategic KPIs by driving online traffic, generating leads, and increasing conversions. Present ongoing results through regular updates to stakeholders, ensuring transparency and accountability.
• Digital Behaviour Analysis: Gain deep insights into the digital behaviour of visitors and exhibitors through continuous testing and reporting on channel and campaign performance. Utilise tools such as Adobe Analytics, Google Analytics, and third-party platforms to identify issues and uncover opportunities for improvement.
• KPI Benchmarking and Optimisation: Establish benchmarks and set new KPI targets to elevate the performance of digital marketing campaigns, ensuring alignment with organisational goals.
• Paid Campaign Management: Collaborate with supporting agencies to develop and execute paid campaign strategies. Measure and optimise paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• SEO and Organic Growth: Stay abreast of evolving SEO practices and work with internal stakeholders and external agencies to develop innovative digital campaigns. Create and implement organic search growth strategies tailored to each stage of the customer lifecycle, adapting to unique digital trends and platforms across international markets.
• Content Collaboration: Partner with content marketing and blog contributors to produce high-quality content centred around relevant and impactful search terms, enhancing organic search engine performance.
• Testing and Optimisation: Design and implement testing and optimisation strategies, including A/B testing, landing page optimisation, and CTA improvements, to enhance campaign effectiveness.
• Team Leadership and Development: Work closely with line reports and the marketing team to ensure the successful delivery of marketing campaigns in alignment with agreed KPIs, event timelines, and divisional strategy. Provide guidance, feedback, and inspiration to line reports to foster their professional development.
• Data-Driven Insights: Monitor campaign performance by producing relevant and timely reports. Recommend changes to campaign execution based on data insights, identifying trends and opportunities to optimise spend and performance. Share these insights with the wider marketing team and senior management to drive informed decision-making.

Ideal Candidate Profile

We seek a dynamic and results-oriented Marketing Manager with a proven track record in developing and executing high-impact marketing strategies. The ideal candidate will possess strong analytical skills, a deep understanding of digital marketing tools and platforms, and the ability to lead cross-functional teams. A passion for innovation, a commitment to excellence, and the ability to thrive in a fast-paced, collaborative environment are essential. If you are eager to make a significant contribution to a leading events organiser and are unafraid to challenge the status quo, we invite you to join our ambitious team.