Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our client’s international marketing initiatives within the Saudi Arabian market. This pivotal role demands a strategic visionary who will craft and implement innovative marketing strategies to propel sustainable brand growth. The ideal candidate will oversee end-to-end marketing initiatives, from deep consumer insight generation to the successful commercialization of products, while fostering cross-functional collaboration across the organization.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute comprehensive annual marketing plans that align with brand objectives and overarching business goals, ensuring measurable impact on market penetration and revenue growth.
• Market & Consumer Insights: Conduct rigorous analysis of consumer behavior, market trends, and competitive landscapes to uncover actionable growth opportunities and inform strategic decision-making.
• New Product Development: Spearhead the end-to-end process of new product development by collaborating closely with internal teams, external partners, and stakeholders to ensure seamless execution from concept to launch.
• Budget & Financial Management: Oversee marketing budgets with precision, optimizing resource allocation to maximize return on investment (ROI) while maintaining strict fiscal discipline and accountability for P&L performance.
• Pricing Strategy & Profitability: Formulate and implement data-driven pricing strategies tailored to international markets, balancing competitive positioning with profitability targets to drive sustainable revenue streams.
• Performance Analysis & Reporting: Develop and maintain robust performance tracking mechanisms, generating detailed reports that translate raw data into strategic insights to guide future marketing investments and initiatives.
• Campaign Execution & Agency Management: Plan, coordinate, and execute Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns in partnership with external agencies, ensuring flawless execution, adherence to timelines, and alignment with brand messaging.
• Stakeholder & Distributor Relations: Cultivate and maintain strong relationships with international distributors, conducting regular business reviews to assess market performance, identify emerging needs, and foster collaborative growth opportunities.
• Media Strategy & Optimization: Design and oversee integrated media strategies, leveraging multi-channel approaches to optimize campaign reach, engagement, and conversion while ensuring alignment with brand objectives and market dynamics.

Qualifications & Experience

• Educational Background: Bachelor’s degree in Business Administration, Marketing, or a closely related field from a recognized institution.
• Professional Experience: Minimum of 8 years of progressive marketing experience, with at least 5 years dedicated to the Fast-Moving Consumer Goods (FMCG) industry.
• Market Expertise: Proven track record in brand and marketing management within the Saudi market, with a deep understanding of regional consumer preferences and market dynamics.
• Strategic & Analytical Skills: Exceptional strategic thinking capabilities coupled with strong analytical acumen to interpret market data, identify trends, and translate insights into actionable business strategies.
• Financial Acumen: Hands-on experience in managing marketing budgets and P&L, demonstrating a keen ability to balance creativity with financial prudence to drive profitability.
• Cross-Functional Collaboration: Demonstrated expertise in leading cross-functional teams, managing stakeholders, and coordinating complex projects to achieve shared business objectives.
• Language Proficiency: Advanced fluency in both English and Arabic, with exceptional written and verbal communication skills to engage diverse audiences effectively.

If you are a strategic leader with a passion for driving brand growth and a proven ability to deliver impactful marketing solutions in dynamic markets, we invite you to apply and become a key contributor to our client’s success in Saudi Arabia.