OHC Customer Marketing Manager
الوصف الوظيفي
Join Haleon, a purpose-driven global consumer health company, as our OHC Customer Marketing Manager in Saudi Arabia. We're on a mission to deliver better everyday health with humanity, and we need your expertise to help us achieve our bold ambitions.
In this pivotal commercial role, you'll shape and execute the Customer Marketing strategy for our Oral Health Care portfolio across Mass Market, Pharmacy, Wholesaler, Hospital, and emerging channels. Your primary focus will be driving category growth, strengthening brand equity at the point of purchase, and delivering superior in-store execution to maximize conversion and net sales.
To succeed in this role, you'll bring a minimum of 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top-tier FMCG multinational operating in the KSA market. A strong understanding of the Saudi retail landscape and a proven track record of delivering measurable commercial impact through category growth initiatives are essential.
Your key responsibilities will include:
- Leading the end-to-end Customer Marketing and Category agenda for the OHC portfolio across all channels.
- Developing annual customer and channel plans aligned with brand priorities, retailer strategies, and category growth drivers.
- Building and deploying category-led selling stories using syndicated data, EPOS, shopper insights, and retailer analytics to influence customer decisions.
- Partnering with Sales to embed OHC category strategies into assortment, visibility, pricing, and promotional recommendations.
- Designing and executing in-store visibility solutions to enhance category presence and drive shopper conversion.
- Evaluating the effectiveness of customer and category initiatives and recommending optimisation actions.
- Acting as the OHC category expert in customer engagements, supporting Sales with insights, toolkits, and execution frameworks tailored to each retailer.
- Collaborating with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements.
- Supporting budgeting and forecasting for customer marketing investments.
If you're a category-driven commercial operator with a deep understanding of Saudi retailers and a passion for delivering superior in-store execution, we'd love to hear from you. Apply now to join our winning team and help us realise the full potential of our business and our people.
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