Marketing Manager

Position Overview

We are seeking a dynamic and strategic Marketing Manager to lead the development and execution of innovative marketing initiatives for Gheras Alkhairat’s premium date products. This full-time, on-site role is based in Riyadh, Saudi Arabia, and offers an exciting opportunity to shape the brand’s presence in both local and international markets. The ideal candidate will be responsible for crafting and implementing comprehensive marketing strategies that enhance brand awareness, drive demand, and support the company’s growth objectives while upholding its commitment to sustainability.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute data-driven marketing strategies to position Gheras Alkhairat as a leader in the premium date industry, ensuring alignment with the company’s long-term vision and sustainability values.
• Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns, including digital, social media, and traditional channels, to maximize reach and engagement with target audiences.
• Digital & Social Media Oversight: Lead the company’s digital presence by managing social media platforms, optimizing content for engagement, and leveraging analytics to refine strategies and improve performance.
• Cross-Functional Collaboration: Work closely with sales, export, and product teams to support product launches, promotional events, and trade shows, ensuring cohesive messaging and seamless execution across all touchpoints.
• Brand Positioning & Creative Development: Oversee the development of brand identity, messaging, and creative assets, collaborating with external agencies and partners to maintain consistency and elevate the brand’s appeal.
• Market Research & Performance Analysis: Conduct thorough market research to identify trends, opportunities, and competitive insights. Analyze performance metrics to assess campaign effectiveness and recommend data-driven optimizations.
• Budget & Stakeholder Management: Develop and manage marketing budgets, ensuring efficient allocation of resources while maintaining high standards of quality and ROI. Coordinate with stakeholders to align marketing initiatives with business priorities.
• Event & Trade Show Coordination: Plan and execute participation in industry events, trade shows, and exhibitions to enhance brand visibility and generate business leads.

Qualifications & Skills

To excel in this role, candidates must possess a blend of strategic thinking, creative execution, and analytical prowess. The ideal candidate will have:

• Education: A bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree or relevant certification is a plus.
• Professional Experience: Proven experience in marketing strategy, brand management, and campaign planning, preferably within the FMCG, food and beverage, or agricultural products sectors.
• Digital & Social Media Expertise: Strong proficiency in digital marketing, social media strategy, and content marketing, with a track record of driving measurable results.
• Analytical & Research Skills: Ability to conduct market research, interpret data, and generate actionable insights to inform marketing decisions.
• Project & Budget Management: Demonstrated experience in managing projects, allocating budgets, and coordinating with cross-functional teams to achieve objectives.
• Communication & Leadership: Excellent written and verbal communication skills in English, with fluency in Arabic being an advantage. Strong presentation skills and the ability to influence stakeholders at all levels.
• Cultural Adaptability: Ability to thrive in a multicultural environment, manage multiple priorities, and deliver results in a fast-paced, on-site setting in Riyadh.

If you are a results-driven marketing professional with a passion for premium products and a commitment to excellence, we invite you to apply and contribute to the growth of Gheras Alkhairat in the global market.