Digital Marketing Specialist | Lead Generation Ads

About 51Talk

51Talk is a globally recognized online English education platform established in 2011 and headquartered in Singapore. We specialize in delivering high-quality one-to-one English language classes tailored for children and young learners across the world. Our teaching faculty comprises professional educators from the Philippines and North America, ensuring a diverse and enriching learning experience for our students.

Role Overview

As part of our expanding digital marketing team, we are seeking a highly motivated and results-driven Digital Marketing / Performance Marketing Specialist to oversee and enhance our paid social media campaigns focused on lead generation. This position is designed for a data-oriented media buyer who excels in hands-on campaign management, strategic budget allocation, and performance optimization. The ideal candidate will thrive in a dynamic, collaborative environment while working closely with creative and marketing teams to drive measurable results.

Key Responsibilities

• Campaign Management: Develop, execute, and refine paid advertising campaigns across major platforms, including Google Ads, Meta, TikTok, and other relevant channels, to maximize lead generation and conversion rates.
• Budget Optimization: Strategically manage and allocate digital advertising budgets to achieve optimal ROI and ROAS, ensuring efficient resource utilization and cost-effective campaign performance.
• Performance Monitoring: Conduct daily performance reviews and implement A/B testing methodologies to identify opportunities for improvement and innovation in campaign strategies.
• Analytics & Reporting: Utilize advanced analytics tools such as Google Analytics, Meta Pixel, and Google Tag Manager to track KPIs, measure campaign effectiveness, and derive actionable insights for continuous enhancement.
• Landing Page Optimization: Collaborate with internal teams to refine landing pages, enhancing user experience and conversion rates through data-driven adjustments and testing.
• Competitive Analysis: Perform in-depth competitor benchmarking and performance evaluations within key markets to inform strategic decision-making and maintain a competitive edge.
• Cross-Functional Collaboration: Work closely with creative teams, including designers, copywriters, and social media specialists, to align campaign objectives with creative direction and audience insights.
• Reporting & Insights: Prepare comprehensive weekly and monthly performance reports, highlighting key metrics, trends, and actionable recommendations to guide future marketing initiatives.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Minimum of 2 years in digital marketing, performance marketing, or paid media, with a proven track record of driving successful campaigns.
• Analytical Proficiency: Strong analytical skills with the ability to interpret complex data sets, identify trends, and translate insights into strategic optimizations.
• Creative Collaboration: Experience in content creation processes, creative briefing, and budget planning, with a keen eye for aligning creative assets with performance goals.
• Language Proficiency: Fluency in both English and Arabic, enabling effective communication and campaign targeting in diverse markets.

What We Offer

• Compensation: A competitive and stable compensation package designed to reward performance and dedication.
• Career Growth: Opportunities to advance within a fast-growing global EdTech company, with a clear path for professional development in performance marketing and creative roles.
• Work Environment: An international, English-speaking, and professional workplace that fosters collaboration and innovation.
• Impactful Projects: Exposure to large-scale regional growth initiatives and performance marketing projects with significant business impact.

Join Our Team

If you are a performance-driven marketer eager to make a tangible impact in the Middle East market, we invite you to apply. Take the next step in your career and grow alongside 51Talk as we continue to expand our global presence and redefine online education.