OHC Customer Marketing Manager

Role Overview

We are seeking a dynamic and results-driven OHC Customer Marketing Manager to join our team in Jeddah. This pivotal role will be responsible for developing and executing strategic marketing initiatives that enhance customer engagement, drive brand loyalty, and contribute to the overall growth of Haleon’s OHC portfolio. The ideal candidate will possess a deep understanding of customer-centric marketing strategies, coupled with a passion for delivering measurable business outcomes in the healthcare and consumer goods sectors.

Key Responsibilities

• Strategic Marketing Development: Formulate and implement comprehensive marketing strategies tailored to the OHC (Over-the-Counter Healthcare) segment, ensuring alignment with Haleon’s corporate objectives and market demands. This includes market research, competitive analysis, and trend forecasting to identify growth opportunities.
• Customer Engagement & Loyalty: Design and oversee campaigns aimed at increasing customer retention, satisfaction, and lifetime value. Leverage data-driven insights to personalize marketing efforts and foster long-term relationships with consumers and healthcare professionals.
• Cross-Functional Collaboration: Partner closely with sales, product development, and supply chain teams to ensure seamless execution of marketing initiatives. Act as a liaison between Haleon’s marketing department and external stakeholders, including retailers, distributors, and healthcare providers.
• Brand Management: Strengthen the OHC portfolio’s brand positioning through targeted advertising, digital marketing, and promotional activities. Monitor brand performance metrics and adjust strategies as needed to maximize impact and ROI.
• Performance Analysis & Reporting: Track and analyze the effectiveness of marketing campaigns using KPIs such as customer acquisition cost, conversion rates, and market share growth. Present actionable insights and recommendations to senior leadership to inform future decision-making.
• Regulatory Compliance: Ensure all marketing activities adhere to local and international regulations governing the healthcare and consumer goods industries. Stay abreast of evolving compliance requirements and adjust strategies accordingly.

Qualifications & Skills

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
• Experience: Minimum of 5 years of progressive marketing experience, with at least 3 years in a managerial or leadership capacity within the healthcare or FMCG (Fast-Moving Consumer Goods) sector.
• Technical Proficiency: Strong command of marketing analytics tools (e.g., Google Analytics, CRM systems) and digital marketing platforms (e.g., social media, email marketing). Familiarity with SEO/SEM and content management systems is advantageous.
• Soft Skills: Exceptional communication, negotiation, and leadership abilities. Proven track record of building and managing high-performing teams in a fast-paced environment.
• Language Proficiency: Fluency in English and Arabic is required. Additional languages are a valuable asset.

Why Join Haleon?

As a global leader in consumer healthcare, Haleon is committed to improving the health and well-being of millions worldwide. Joining our team in Jeddah offers the opportunity to contribute to meaningful projects that make a tangible difference in people’s lives. We foster a culture of innovation, collaboration, and continuous learning, providing employees with the resources and support to thrive professionally and personally.

If you are a strategic thinker with a passion for customer marketing and a drive to excel in the healthcare industry, we invite you to apply for the OHC Customer Marketing Manager position and become part of our mission to deliver better health outcomes for all.