Marketing Manager

About SATEL

SATEL is a forward-thinking residential community operator based in Riyadh, dedicated to elevating the standards of everyday living. Beyond constructing physical spaces, we curate experiences, services, and meticulous details that transform communities into thriving, evolving ecosystems. Our commitment is encapsulated in a simple yet measurable philosophy: communities that improve with time. We collaborate with individuals who embody proactive responsibility, prioritizing tangible impact over superficial achievements.

The Role

As the Marketing Manager at SATEL, you will helm the entire Marketing & Growth Division, reporting directly to the CEO. This pivotal position demands full accountability for the division’s performance across two core units: Brand & Content and Campaigns. Your role is not one of coordination but of decisive leadership, where you will own brand authority, demand generation, and strategic support for owner acquisition. Every content piece, campaign brief, and corrective action must receive your approval before execution, ensuring alignment with SATEL’s high standards. You will assemble and lead the team, establish operational rhythms, and deliver measurable results on a monthly basis.

What You Will Own

• Full Division Performance: Oversee both units—Brand & Content and Campaigns—ensuring all outputs meet strategic and operational targets.
• Approval Authority: Authorize every piece of content prior to publication and every campaign brief before budget allocation.
• Lead Pipeline Management: Develop and maintain a qualified tenant lead pipeline of 100 leads per month, combining paid and organic strategies.
• Owner Lead Generation: Scale qualified owner leads from 8–10 per month in the first quarter to 20 per month thereafter, delivering them to the Business Development team.
• Content Production Standards: Ensure monthly delivery of 10 community advertising videos and 15 platform-adapted posts, all meeting SATEL’s quality benchmarks.
• Operational Discipline: Conduct weekly division reviews, documenting one decision per week without exception, and align capacity with the Revenue Division before campaign launches.
• Budget Oversight: Allocate budgets across platforms and make decisions on allocations exceeding defined variance thresholds.
• Performance Reporting: Present monthly performance reports to the CEO, prioritizing data-driven insights over narrative.

Core Outcomes

• Sustain a pipeline of 100 qualified tenant leads per month.
• Achieve target owner leads monthly, scaling from 8–10 in Q1 to 20 from Month 4 onward.
• Deliver 10 community videos and 15 platform-adapted posts monthly, all approved and published on schedule.
• Ensure zero content is published without prior approval and zero decisions remain unlogged.

What We Are Looking For

• Full-Funnel Expertise: A proven track record in both brand building and performance marketing, with hands-on experience in paid campaigns across Meta, Google, Snapchat, and LinkedIn. You thrive on analyzing CPL, conversion, and engagement data daily and implementing real-time adjustments.
• Leadership in Specialist Teams: Minimum of 5 years in marketing, including at least 2 years leading specialized teams in content, social media, visual design, and paid media. You set high standards, approve outputs efficiently, and correct deviations without fostering dependency.
• Sector-Specific Experience: Preference for candidates with experience in residential communities, hospitality, or high-consideration sectors where trust precedes transaction. You understand the importance of credibility in driving demand.
• Operational Rigor: You implement a weekly review process, document every decision, and maintain structured records in CRM or spreadsheets. Retroactive entries are not part of your operational vocabulary.
• Bilingual Proficiency: Full professional fluency in both Arabic and English, enabling you to approve content and reports in both languages and communicate effectively at the executive level.
• Decisive Judgment: You present clear recommendations rather than option lists, proactively flag risks, and address deviations immediately upon detection.

Why SATEL

At SATEL, you will lead a division with full ownership, reporting directly to the CEO. You will manage budgets within defined authority, build a high-performing team, and be measured by tangible results rather than perceptions. Our systems are documented, targets are clear, and authority is real. Advancement is rooted in documented achievements, not tenure or seniority. Join us to shape the future of residential communities through strategic, impactful marketing leadership.