Senior Marketing Specialist

About Rasēd

Rasēd is a pioneering fraud detection and prevention platform engineered for financial institutions, fintechs, and payment providers. By integrating artificial intelligence, device intelligence, and behavioral biometrics, Rasēd delivers real-time fraud detection and prevention while maintaining an optimal user experience. The platform further enhances operational efficiency with advanced analytics for post-incident investigations, compliance tracking, and automated case management, empowering organizations to achieve faster, more intelligent, and highly secure fraud management solutions.

Position Overview

We are seeking a highly motivated Senior Marketing Specialist to lead the development and execution of Rasēd’s digital marketing strategy within the B2B fintech and compliance sector. This role is pivotal in establishing Rasēd as a trusted and authoritative voice among fraud and compliance decision-makers in Saudi Arabia’s banking industry. The ideal candidate will drive market visibility, generate high-quality leads, and support the sales pipeline by leveraging product expertise and regulatory insights to create compelling, data-driven marketing initiatives.

Key Responsibilities

• Digital Presence Ownership: Develop, manage, and optimize Rasēd’s B2B digital marketing assets, including website content, search engine optimization (SEO), LinkedIn thought leadership, and targeted email/outbound campaigns to engage compliance, risk, and fraud professionals.
• Campaign Strategy & Execution: Design and implement integrated B2B marketing campaigns tailored to compliance, risk, and fraud decision-makers at Saudi banks and financial institutions, ensuring alignment with business objectives and market trends.
• Performance Analysis & Reporting: Monitor, analyze, and report on campaign performance and digital marketing key performance indicators (KPIs) to assess effectiveness, optimize strategies, and demonstrate return on investment (ROI).
• Brand Positioning & Messaging: Contribute to the refinement of Rasēd’s brand positioning and messaging, ensuring clarity, relevance, and compliance with regulatory standards in the technical B2B fintech landscape.
• Industry Engagement: Represent Rasēd at high-impact industry events and conferences, such as LEAP, in collaboration with cross-functional teams to enhance brand visibility and foster strategic partnerships.
• Sales & Marketing Alignment: Work closely with the sales and presales teams to ensure seamless integration between marketing campaigns and pipeline development, including the creation of targeted marketing collateral and resources.
• Bilingual Communication: Develop and adapt marketing content to engage both Arabic and English-speaking audiences, ensuring cultural relevance and linguistic precision across all communications.

Qualifications & Competencies

• Experience: Minimum of five years in B2B marketing, with a preference for roles within fintech, SaaS, or regulated industries.
• Campaign Management: Demonstrated success in executing integrated marketing campaigns that combine digital, brand, and event strategies to achieve measurable outcomes.
• Content Creation: Exceptional writing and content development skills in both English and Arabic, with the ability to distill complex compliance and technical concepts into engaging, accessible narratives.
• Industry Knowledge: Familiarity with the Saudi banking and fintech ecosystem is highly advantageous, enabling a deeper understanding of market dynamics and customer needs.
• Initiative & Adaptability: Proven ability to thrive in a fast-paced startup environment, taking ownership of the marketing function and driving continuous improvement in processes and strategies.
• Collaboration: Strong interpersonal and teamwork skills, with the capacity to work effectively across departments to align marketing initiatives with broader business goals.
• Technical Proficiency: While design skills are not required, proficiency in marketing automation tools, analytics platforms, and content management systems is beneficial.

Location & Employment Type

This is an onsite, full-time position based in Riyadh, Saudi Arabia. The successful candidate will join a dynamic team at the forefront of fraud detection innovation, contributing to the growth and success of a mission-critical platform in the financial services sector.