Marketing Manager Hematology

Role Overview

We are seeking a highly motivated and experienced Marketing Manager for Hematology to join our dynamic team in Jeddah. In this pivotal role, you will be responsible for developing and executing strategic marketing initiatives to drive the growth and market penetration of our hematology portfolio. Your expertise will play a critical role in shaping the commercial success of our products, ensuring they meet the evolving needs of healthcare professionals and patients alike. This position offers a unique opportunity to contribute to the advancement of hematology care while working within a global leader in the pharmaceutical industry.

Key Responsibilities

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies tailored to the hematology segment, aligned with GSK’s corporate objectives and market dynamics. Conduct thorough market research to identify trends, opportunities, and competitive landscapes to inform strategic decision-making.
• Brand Management: Lead the development and management of brand plans for hematology products, ensuring consistent messaging, positioning, and differentiation in the market. Collaborate with cross-functional teams to execute brand strategies and achieve business goals.
• Stakeholder Engagement: Build and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and internal stakeholders. Represent the company at industry events, conferences, and medical forums to enhance brand visibility and credibility.
• Product Launch & Lifecycle Management: Drive the successful launch of new hematology products by coordinating with medical, sales, and regulatory teams. Monitor product performance throughout its lifecycle and implement strategies to extend market reach and maximize revenue potential.
• Digital & Multichannel Marketing: Leverage digital platforms, including social media, email campaigns, and virtual engagements, to amplify product awareness and engagement. Develop innovative multichannel marketing campaigns to reach target audiences effectively.
• Performance Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives. Prepare detailed reports and presentations for senior leadership, highlighting insights, challenges, and recommendations for continuous improvement.
• Regulatory Compliance: Ensure all marketing activities adhere to local and international regulatory guidelines, including those set by the Saudi Food and Drug Authority (SFDA) and other relevant bodies. Maintain a deep understanding of compliance requirements to mitigate risks and uphold GSK’s reputation.

Qualifications & Skills

To excel in this role, candidates must possess a blend of strategic thinking, commercial acumen, and strong leadership capabilities. The ideal candidate will have:

• A bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is a plus.
• Minimum of 7-10 years of progressive marketing experience, with at least 5 years in the pharmaceutical or healthcare industry, preferably within hematology or a related therapeutic area.
• Proven track record of developing and executing successful marketing strategies that drive product growth and market share.
• Strong analytical skills with the ability to interpret market data, customer insights, and competitive intelligence to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across global and cross-functional teams.
• Demonstrated leadership in managing high-performing teams and fostering a culture of innovation and accountability.
• In-depth knowledge of digital marketing tools and platforms, as well as experience with CRM systems and marketing automation.
• Fluency in English; proficiency in Arabic is advantageous but not mandatory.

Why Join GSK?

As a global healthcare company with a mission to improve the quality of human life, GSK offers a rewarding and inclusive work environment where your contributions are valued. You will have the opportunity to work alongside industry experts, access cutting-edge resources, and contribute to meaningful projects that impact millions of lives worldwide. Our comprehensive benefits package includes competitive compensation, professional development opportunities, and a supportive culture that prioritizes work-life balance.

If you are passionate about driving innovation in hematology and eager to make a tangible difference in the healthcare landscape, we invite you to apply for this exciting opportunity in Jeddah.