Medical Social Media Manager

Medical Social Media Manager

Lead the strategic planning, execution, and optimization of healthcare-focused social media campaigns across multiple client accounts. Collaborate cross-functionally with content strategists, medical writers, designers, and project managers to transform complex medical information into engaging, patient-friendly content, ensuring compliance with healthcare regulations and brand guidelines.

Oversee content planning, quality assurance, publishing coordination, and continuous performance optimization to maximize engagement and support client objectives.

• Develop and manage healthcare-focused social media strategies aligned with each client's business and marketing objectives.
• Collaborate with medical experts and internal teams to translate complex medical information into clear, engaging, and compliant content.
• Plan and oversee monthly content calendars across multiple healthcare specialties and service lines.
• Ensure content follows a structured educational approach that effectively guides audiences from awareness to action.
• Coordinate with creative, motion, copywriting, and account management teams to deliver high-quality bilingual content.
• Maintain consistency with client brand guidelines and healthcare communication standards.
• Monitor content performance and recommend ongoing improvements based on audience insights and campaign objectives.
• Ensure timely delivery of all creative assets while maintaining quality, accuracy, and regulatory compliance.
• Stay up to date with healthcare communication trends, social media best practices, and platform updates.
• Act as the primary point of contact for healthcare-related social media initiatives, ensuring smooth communication between clients and internal teams.