Growth Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Growth Marketing Manager to spearhead our company’s sales expansion and commercial success. This role is pivotal in developing and executing high-impact marketing strategies that drive measurable business growth, with a strong emphasis on digital channels, performance optimization, and data-driven decision-making. The ideal candidate will possess a proven track record of revenue generation, team leadership, and strategic marketing execution, ensuring alignment with our sales objectives and market opportunities.

Key Responsibilities

As the Growth Marketing Manager, you will be responsible for the following core functions:

• Strategic Leadership: Develop and implement the annual marketing strategy to align with company-wide sales and growth objectives, ensuring a clear roadmap for execution and success.
• Performance Management: Drive monthly sales targets and monitor key performance indicators (KPIs) such as revenue growth, number of orders, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rate, repeat purchase rate, and customer base expansion.
• Digital Advertising Optimization: Manage, optimize, and analyze digital advertising campaigns across platforms including Meta Ads, Snapchat Ads, and TikTok Ads to maximize reach, engagement, and conversion while minimizing acquisition costs.
• Content and Influencer Marketing: Oversee the development and distribution of marketing content that supports sales objectives, while also managing influencer campaigns to enhance brand credibility and drive customer acquisition.
• Customer Journey Enhancement: Analyze customer data and behavior to identify opportunities for improving the customer journey, ensuring a seamless and high-converting experience from awareness to purchase and retention.
• Competitive Intelligence: Conduct ongoing competitor analysis to uncover market trends, gaps, and opportunities, enabling the company to stay ahead in a dynamic landscape.
• Team Development: Build, lead, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability to achieve collective and individual goals.
• Reporting and Insights: Prepare and present weekly and monthly performance reports for senior management, providing actionable insights and recommendations to refine strategies and drive continuous improvement.

Required Qualifications

• Experience: Minimum of 5 years in marketing roles within e-commerce or consumer brands, with a demonstrated ability to drive revenue growth and deliver measurable business results.
• Digital Advertising Expertise: Hands-on experience with Meta Ads, Snapchat Ads, and TikTok Ads, including campaign setup, optimization, and performance analysis.
• Analytical Proficiency: Strong analytical skills with the ability to interpret performance metrics, conduct data-driven decision-making, and translate insights into actionable strategies.
• Leadership and Collaboration: Proven ability to build and lead cross-functional teams, fostering a results-oriented environment while collaborating effectively with other departments.
• Strategic Mindset: A forward-thinking approach with the ability to identify market opportunities and develop innovative solutions to drive growth and competitive advantage.

Preferred Background

While not mandatory, candidates with prior experience in the following areas will be highly valued:

• E-commerce or direct-to-consumer (DTC) brands.
• Fragrance or beauty industries.
• Multi-channel marketing strategies with a focus on performance-driven outcomes.

Why This Role Matters

This is not a traditional social media or content management position. We are seeking a Growth Marketing Manager who thrives in a fast-paced, performance-driven environment and is passionate about driving sales growth through strategic marketing initiatives. If you are a results-oriented professional with a passion for digital innovation and team leadership, we invite you to apply and contribute to our continued success.