Senior Research Executive (Consumer Insights)

Senior Research Executive (Consumer Insights)

The Senior Research Executive (Consumer Insights) is a pivotal role responsible for leading and managing consumer insights projects, from inception to delivery. This involves collaborating with research agencies to ensure timely, accurate, and high-quality research outputs that drive strategic business decisions.

• Lead and manage consumer insights projects, overseeing qualitative and quantitative research, and ensuring delivery within budget and timelines.
• Evaluate research proposals, questionnaires, and methodologies to align with business objectives and develop actionable insights that inform strategy, marketing, and sales.
• Analyze, synthesize, and present research findings to optimize marketing strategies and business decisions, and provide regular updates to management on key KPIs and strategic insights.
• Manage research budgets, reports, and shared research databases, and develop innovative ways to present and disseminate consumer insights across the organization.
• Analyze and report on retail audit data, brand tracking studies, and competitor activities to provide a comprehensive understanding of the market landscape.

The ideal candidate will possess:

• 4–6 years of experience in consumer insights, market research, or a related field (agency or client-side).
• Strong project and time management skills, with excellent attention to detail and proven analytical, numerical, and problem-solving abilities.
• Excellent communication, presentation, and stakeholder management skills, with a strong business acumen and solid understanding of marketing and sales.
• Experience managing research budgets and a strong understanding of retail audit data and consumer research methodologies (e.g., segmentation, demand spaces, U&As, CPTs, concept testing, and BHTs).
• Proficiency in Microsoft Office applications (Excel, PowerPoint, and Word); advanced Excel and PowerPoint skills are preferred.